<div data-end="804" data-start="781"><u><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="802" data-start="785">Role Overview</strong></span></span></u></div> <div data-end="1284" data-start="805"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">We are looking for a dynamic and experienced <strong data-end="867" data-start="850">Brand Manager</strong> to lead strategic brand building and visibility initiatives across India. This role demands a strong grasp of both traditional and modern marketing channels, with a primary focus on <strong data-end="1074" data-start="1050">ATL (Above-the-Line)</strong> and <strong data-end="1103" data-start="1079">BTL (Below-the-Line)</strong> marketing, especially <strong data-end="1147" data-start="1126">OOH (Out-of-Home)</strong> media campaigns. You will be responsible for driving awareness, recall, and brand equity through impactful and consistent communication.</span></span></div> <div data-end="1319" data-start="1291">&nbsp;</div> <div data-end="1319" data-start="1291"><u><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="1319" data-start="1295">Key Responsibilities:</strong></span></span></u></div> <ul data-end="2315" data-start="1321"> <li data-end="1458" data-start="1321"> <div data-end="1458" data-start="1323"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Develop and execute comprehensive <strong data-end="1393" data-start="1357">ATL and BTL marketing strategies</strong>, including hoardings, print, radio, and other traditional media.</span></span></div> </li> <li data-end="1573" data-start="1459"> <div data-end="1573" data-start="1461"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Lead <strong data-end="1520" data-start="1466">pan-India brand awareness and visibility campaigns</strong> to establish and grow Gynoveda as a category leader.</span></span></div> </li> <li data-end="1681" data-start="1574"> <div data-end="1681" data-start="1576"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Plan, launch, and manage high-impact <strong data-end="1630" data-start="1613">OOH campaigns</strong> (hoardings, transit media, retail branding, etc.).</span></span></div> </li> <li data-end="1776" data-start="1682"> <div data-end="1776" data-start="1684"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Collaborate with creative, media buying, and event agencies to execute campaigns end-to-end.</span></span></div> </li> <li data-end="1863" data-start="1777"> <div data-end="1863" data-start="1779"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Conduct market research and competitor analysis to inform positioning and messaging.</span></span></div> </li> <li data-end="1952" data-start="1864"> <div data-end="1952" data-start="1866"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Drive <strong data-end="1929" data-start="1872">brand activations and on-ground marketing initiatives</strong> across target markets.</span></span></div> </li> <li data-end="2016" data-start="1953"> <div data-end="2016" data-start="1955"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Manage marketing budgets, timelines, and performance metrics.</span></span></div> </li> <li data-end="2097" data-start="2017"> <div data-end="2097" data-start="2019"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Align brand messaging across all channels, ensuring consistency and relevance.</span></span></div> </li> <li data-end="2230" data-start="2098"> <div data-end="2230" data-start="2100"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Work closely with cross-functional teams including digital marketing, product, content, and sales to deliver integrated campaigns.</span></span></div> </li> <li data-end="2315" data-start="2231"> <div data-end="2315" data-start="2233"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Build Gynoveda&rsquo;s physical presence and visibility in urban and semi-urban markets.</span></span></div> </li> </ul> <div data-end="2346" data-start="2322"><u><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2346" data-start="2326">Key Requirements</strong></span></span></u></div> <ul data-end="2927" data-start="2348"> <li data-end="2454" data-start="2348"> <div data-end="2454" data-start="2350"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">6&ndash;10 years of proven experience in brand management, ideally in FMCG, Telecom, Media, or D2C industries.</span></span></div> </li> <li data-end="2538" data-start="2455"> <div data-end="2538" data-start="2457"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strong background in executing ATL/BTL and <strong data-end="2517" data-start="2500">OOH campaigns</strong> at a national scale.</span></span></div> </li> <li data-end="2622" data-start="2539"> <div data-end="2622" data-start="2541"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Deep understanding of brand positioning, consumer psychology, and media planning.</span></span></div> </li> <li data-end="2724" data-start="2623"> <div data-end="2724" data-start="2625"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Experience working with leading brands like Airtel, Times of India, HUL, etc., is highly preferred.</span></span></div> </li> <li data-end="2794" data-start="2725"> <div data-end="2794" data-start="2727"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Excellent communication, project management, and leadership skills.</span></span></div> </li> <li data-end="2850" data-start="2795"> <div data-end="2850" data-start="2797"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Strategic mindset with strong execution capabilities.</span></span></div> </li> <li data-end="2927" data-start="2851"> <div data-end="2927" data-start="2853"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Bachelor&#39;s degree in Marketing, Business, or related field; MBA preferred.</span></span></div> </li> </ul> <div data-end="2954" data-start="2934"><u><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;"><strong data-end="2954" data-start="2938">Why Join Us?</strong></span></span></u></div> <ul data-end="3225" data-start="2956"> <li data-end="3020" data-start="2956"> <div data-end="3020" data-start="2958"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Be part of a purpose-driven brand transforming women&rsquo;s health.</span></span></div> </li> <li data-end="3078" data-start="3021"> <div data-end="3078" data-start="3023"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Lead impactful national campaigns with high visibility.</span></span></div> </li> <li data-end="3154" data-start="3079"> <div data-end="3154" data-start="3081"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Work in a collaborative, fast-growing, and innovation-driven environment.</span></span></div> </li> <li data-end="3225" data-start="3155"> <div data-end="3225" data-start="3157"><span style="font-size:12px;"><span style="font-family:Calibri,Verdana,Geneva,sans-serif;">Opportunity to shape the brand voice of a category-defining company.</span></span></div> </li> </ul>