Key Responsibilities • Lead community-driven brand awareness: plan and execute intimate discovery events, pop-up rituals, product trial sessions, and city meet-ups to reach new audiences. • Build a city-by-city playbook: modular experiences that can be rolled out quickly and scaled efficiently. • Track engagement, participation, sampling-to-conversion ratios, and sentiment; translate insights into action plans that improve awareness and acquisition. • Build funnels for early adoption: craft experiences that encourage first-time use, repeat usage, and organic referrals. • Grow the stylist and salon network through regular on-ground interactions: build trust, gather insights, and strengthen loyalty loops. • Manage &Done’s digital community ecosystem: WhatsApp groups, early-adopter cohorts, review circles, and conversation loops designed to spark learning and sharing. • Identify potential superfans and high-influence stylists or consumers; convert them into micro-ambassadors who shape the narrative of the brand.