Location - Mumbai
About Us
The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s
largest online merchandising platform with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to
name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows,
and cartoons, the brand also is at the forefront of latest youth style and fashion trends. In addition to
core men and women wear apparel categories, we have introduced new product lines in the existing
categories like active wear, supima products, innerwear, personal care products like perfumes, and the
very recently launched footwear and kidswear categories.
Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have
five offline stores in Mumbai, one in Pune, one in Bangalore, one in Delhi, with plans for expansion pan
India.
We're now a 'Great Place to Work' certified organization which boasts of our fantastic employee
culture and policies'
The Souled Store was born out of the idea of loving what you do, from the soul. We believe that
people do their best work when they love what they do. There are too many Monday mornings and

you can’t go dreading every single one of them. Over the years, we have built a strong team of like-
minded people that work smart, own their work, and think like leaders. If you identify with what we do

and are interested in being a part of an aggressively growing brand, we would love to have you on
board.
Position Summary
The incumbent will own the overall DTC business, including P&L ownership, category
management, and media planning
Job Location
Lower Parel, Mumbai

Responsibilities
- Run the growth team and have overall ownership of revenue, user acquisition, and media
efficiency.
- Lead the category teams and work with X - functions – ad design, ad production, supply
chain, product, and data – to ensure optimal product assortment and communications on
virtual storefronts and marketing channels.
- Lead the ads team to deliver profitable growth through planning, budgeting, and
optimization.
- Drive innovation in ad formats and media platforms like InMobi, MX Taktak, Moj etc.
- Spearhead retention initiatives to drive customer lifetime value.
- Continuously coach and build capability in the growth marketing team.

Skills & Values
- Comfort bringing together consumer understanding, data analysis, and good creative
sense.
- Comfort with operating in a fast-moving environment.
- High bias for action.
- Ability to manage through influence and work laterally.

Experience
- 8+ years of experience of direct growth ownership in an e-commerce, digital first
environment.
- Prior experience managing a team and multiple parallel workstreams.
- DTC experience will be a plus.