Marketing Head / Brand 2.0

Company Overview

Kerala Ayurveda Limited is a global, full-spectrum wellness company that was founded in 1945. Headquartered in Aluva, the company operates manufacturing facilities, wellness resorts, hospitals, clinics, and educational academies to promote Ayurvedic knowledge. With an international presence, Kerala Ayurveda caters to a global audience seeking holistic healing, producing over 350 Ayurvedic formulations focused on purity and efficacy.

Job Summary

As the Marketing Head / Brand 2.0, you will lead the transformation of Kerala Ayurveda into a digital-first brand, overseeing the entire consumer journey from marketing gaps to consumer insights to successful product launches. You will drive strategic initiatives to achieve a revenue goal of ₹500 Cr from the current ₹30 Cr e-commerce business while ensuring customer engagement and retention.

Responsibilities

• Own customer and consumer understanding by identifying barriers and triggers to purchase.
• Develop customer segmentation and implement marketing plans to enhance the customer lifecycle across acquisition, engagement, retention, and growth.
• Drive programs across various customer touchpoints to build consideration and trust in our products.
• Develop, test, and execute aggressive multi-channel marketing strategies to enhance customer acquisition and retention.
• Advocate for customers to ensure a thorough and intuitive user experience while meeting business goals.
• Collaborate with cross-functional teams, including technology, to drive consumer experience improvements and facilitate a seamless purchase process.

Qualifications

• Total Experience: Minimum 6+ years
• FMCG Marketing Experience: 2-3 years
• D2C Consumer Marketing Experience: 1-2 years
• Strong ability in product conception to successful launch and adoption.
• Proven capability to work with cross-functional teams across business, growth, product, and analytics.
• Strong understanding of both digital and non-digital marketing channels.
• Ability to gather actionable, data-driven insights to inform product offerings and marketing strategy based on a deep understanding of customer needs.
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field is preferred.

Preferred Skills

• Experience with digital marketing tools and platforms.
• Familiarity with Ayurvedic products and wellness industry trends.
• Strong analytical and strategic thinking skills.

Experience

• Minimum of 6+ years of relevant experience, with specific exposure to FMCG and direct-to-consumer marketing.

Environment

The role offers a dynamic and innovative work setting, honoring the heritage of Kerala Ayurveda while transitioning towards a modern digital-first approach. The location specifics are not explicitly mentioned, but the position may require collaboration across various operational sites including clinics and wellness resorts.

Salary

Salary details are not specified.

Growth Opportunities

This role presents a unique opportunity to shape and influence the future of Ayurvedic products on a global scale, contributing to the ongoing vision of Kerala Ayurveda’s ambitious growth targets.

Benefits

Details regarding benefits are not specified, but being part of a publicly listed company may include financial incentives linked to the company's performance and growth.