<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">The Digital Marketer / Growth Manager will be responsible for increasing traffic to the Ethik D2C website. You will create and implement digital marketing strategies, including SEO, SEM, paid advertising, and content marketing, to improve brand visibility, customer acquisition, and conversions. Additionally, you will monitor key performance indicators (KPIs) to evaluate and optimize campaign effectiveness.</span></span></span></p> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></span></p> <ul> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Develop and implement digital marketing strategies to drive website traffic.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Optimize content for SEO, Google Ads, social media platforms, and affiliate marketing.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Use analytics tools to track website performance, customer behavior, and identify growth opportunities.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Collaborate with other teams to ensure alignment on business objectives.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Conduct A/B testing and optimize landing pages for higher conversion rates.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Stay updated on industry trends and implement innovative digital strategies.</span></span></span></span></li> </ul> <p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Required Skills &amp; Qualifications:</b></span></span></span></p> <ul> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Proven experience in digital marketing and growth management.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Strong knowledge of SEO, SEM, Google Analytics, and social media platforms.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Ability to analyze data and develop actionable insights to drive growth.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Strong communication, organizational, and project management skills.</span></span></span></span></li> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="tab-stops:list 36.0pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Knowledge of the fashion or sustainability industry is a plus</span></span></span></span></li> </ul>