Marketing Manager | Scrabble
Posted on April 21, 2025
Job Description
<div>Job Description<br />
Onextel Media Private Limited is one of the leading CPaaS provider in telecom domain. We<br />
are hiring a talented Marketing Manager professional to join our team. If you're excited<br />
to be part of a winning team, Onextel is a great place to grow your career. You'll be glad<br />
you applied to Onextel Media.</div>
<div> </div>
<div>Key Responsibilities<br />
1. Marketing Strategy & Brand Growth<br />
• Develop and execute comprehensive marketing strategies to increase brand<br />
awareness, demand generation, and customer engagement.<br />
• Lead digital marketing initiatives, including SEO, paid campaigns, content marketing,<br />
and social media strategies.<br />
• Collaborate with sales teams to develop lead generation and accountbased<br />
marketing (ABM) campaigns.<br />
• Conduct market research to identify customer needs, market trends, and competitive<br />
landscape.<br />
• Analyze market trends, competition, and customer insights to<br />
refine marketing initiatives.</div>
<div> </div>
<div>2. Product Marketing & GTM Strategy<br />
Product Positioning & Messaging:<br />
• Develop compelling messaging and positioning for Onextel’s CPaaS solutions and<br />
compelling product positioning and messaging that differentiates our observability<br />
solutions in the market.<br />
• Work with product teams to translate complex technical features into customerfriendly<br />
value propositions.</div>
<div> </div>
<div>3. Go-To-Market (GTM) Strategy:<br />
• Own the GTM strategy for new feature launches and market expansion.<br />
• Enable the sales team with pitch decks, battle cards, and case studies.<br />
• Collaborate with partners and other platforms for joint marketing campaigns.</div>
<div> </div>
<div>Customer & Competitive Insights:<br />
• Conduct customer interviews, surveys, and competitor analysis to refine positioning.<br />
• Work with analytics teams to track adoption, engagement, and churn metrics.<br />
Sales Enablement & Thought Leadership:<br />
• Create whitepapers, webinars, and content that position Onextel as an industry<br />
leader.<br />
• Train the sales team on objection handling and product storytelling.<br />
3. Demand Generation & Lead Nurturing<br />
• Implement data-driven lead generation strategies through performance marketing,<br />
content marketing, and partnerships.<br />
• Work closely with the demand generation team to develop and execute campaigns<br />
that drive awareness, lead generation, and customer acquisition.<br />
• Working closely with partners and other platforms for integrated marketing efforts to<br />
maximize customer reach.<br />
4. Performance & Analytics<br />
• Define and track key performance indicators (KPIs) for marketing campaigns.<br />
• Leverage analytics tools to measure the impact of marketing initiatives and optimize<br />
performance.<br />
• Equip the sales team with the knowledge and tools they need to effectively sell our<br />
products.<br />
• Present ROI-driven marketing reports to leadership, demonstrating effectiveness<br />
growth.</div>
<div> </div>
<div>Skills Set<br />
5-10+ years of experience in B2B marketing, product marketing, or growth marketing<br />
(preferably in CPaaS, SaaS, or Telecom).<br />
✔ Strong understanding of CPaaS technologies, messaging APIs, voice, WhatsApp, and<br />
enterprise communication trends.<br />
✔ Expertise in GTM strategies, sales enablement, and demand generation.<br />
✔ Proven experience with performance marketing, lead generation, and ABM campaigns.<br />
✔ Hands-on experience with marketing automation tools, CRM, and analytics platforms.<br />
✔ Exceptional storytelling, content marketing, and messaging skills.<br />
✔ Exceptional Content writing skills.<br />
✔ Ability to work cross-functionally with sales, product, and engineering teams.<br />
✔ Experience managing agency/vendor relationships and overseeing campaign execution.<br />
✔ Strong analytical mindset with the ability to track and optimize marketing ROI.<br />
Education<br />
• Graduate or Bachelor’s degree</div>