Job Description
Onextel Media Private Limited is one of the leading CPaaS provider in telecom domain. We
are hiring a talented Marketing Manager professional to join our team. If you're excited
to be part of a winning team, Onextel is a great place to grow your career. You'll be glad
you applied to Onextel Media.

 

Key Responsibilities
1. Marketing Strategy & Brand Growth
• Develop and execute comprehensive marketing strategies to increase brand
awareness, demand generation, and customer engagement.
• Lead digital marketing initiatives, including SEO, paid campaigns, content marketing,
and social media strategies.
• Collaborate with sales teams to develop lead generation and accountbased
marketing (ABM) campaigns.
• Conduct market research to identify customer needs, market trends, and competitive
landscape.
• Analyze market trends, competition, and customer insights to
refine marketing initiatives.

 

2. Product Marketing & GTM Strategy
Product Positioning & Messaging:
• Develop compelling messaging and positioning for Onextel’s CPaaS solutions and
compelling product positioning and messaging that differentiates our observability
solutions in the market.
• Work with product teams to translate complex technical features into customerfriendly
value propositions.

 

3. Go-To-Market (GTM) Strategy:
• Own the GTM strategy for new feature launches and market expansion.
• Enable the sales team with pitch decks, battle cards, and case studies.
• Collaborate with partners and other platforms for joint marketing campaigns.

 

Customer & Competitive Insights:
• Conduct customer interviews, surveys, and competitor analysis to refine positioning.
• Work with analytics teams to track adoption, engagement, and churn metrics.
Sales Enablement & Thought Leadership:
• Create whitepapers, webinars, and content that position Onextel as an industry
leader.
• Train the sales team on objection handling and product storytelling.
3. Demand Generation & Lead Nurturing
• Implement data-driven lead generation strategies through performance marketing,
content marketing, and partnerships.
• Work closely with the demand generation team to develop and execute campaigns
that drive awareness, lead generation, and customer acquisition.
• Working closely with partners and other platforms for integrated marketing efforts to
maximize customer reach.
4. Performance & Analytics
• Define and track key performance indicators (KPIs) for marketing campaigns.
• Leverage analytics tools to measure the impact of marketing initiatives and optimize
performance.
• Equip the sales team with the knowledge and tools they need to effectively sell our
products.
• Present ROI-driven marketing reports to leadership, demonstrating effectiveness
growth.

 

Skills Set
5-10+ years of experience in B2B marketing, product marketing, or growth marketing
(preferably in CPaaS, SaaS, or Telecom).
✔ Strong understanding of CPaaS technologies, messaging APIs, voice, WhatsApp, and
enterprise communication trends.
✔ Expertise in GTM strategies, sales enablement, and demand generation.
✔ Proven experience with performance marketing, lead generation, and ABM campaigns.
✔ Hands-on experience with marketing automation tools, CRM, and analytics platforms.
✔ Exceptional storytelling, content marketing, and messaging skills.
✔ Exceptional Content writing skills.
✔ Ability to work cross-functionally with sales, product, and engineering teams.
✔ Experience managing agency/vendor relationships and overseeing campaign execution.
✔ Strong analytical mindset with the ability to track and optimize marketing ROI.
Education
• Graduate or Bachelor’s degree