Google Meridian Consultant

Company Overview

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Job Summary

The Google Meridian Consultant will lead cross-channel measurement initiatives, utilizing Google Meridian to provide unified insights across both digital and traditional media. This role is crucial for optimizing campaign performance and guiding strategic media allocation in alignment with client objectives.

Responsibilities

• Build & Execute Crossmedia Models: Develop integrated marketing mix models (MMM) that encompass various mediums including digital, TV, out-of-home (OOH), social, etc., using Google Meridian.
• Aggregate & Interpret Data: Analyze spending patterns, performance metrics, macro drivers, and query volume to generate actionable insights that inform decision-making.
• Scenario Modeling & Forecasting: Utilize Bayesian causal modeling to simulate return on investment (ROI) and budget-shift scenarios.
• Cross-Team Collaboration: Collaborate with creative, strategy, and client teams to align measurement insights with overarching business goals.
• Data Transparency & Privacy: Ensure that all models utilize aggregated and privacy-compliant data in accordance with Meridian’s open-source principles.

Qualifications

• Basic Qualifications:

  • A minimum of 5+ years experience in marketing analytics, measurement, or media effectiveness.
  • Proficient in Python or R for statistical modeling and data analysis.
  • Familiarity with both digital and traditional media channels.

• Preferred Qualifications:

  • Hands-on experience with Google Meridian or other marketing mix modeling (MMM) platforms.
  • Understanding of Bayesian modeling, reach/frequency optimization, and budget allocation strategies.
  • Strong communication skills with the ability to effectively translate analytics into actionable business recommendations.

Preferred Skills

• Experience using statistical tools for data analysis.
• Knowledge of media planning and buying processes.

Experience

• Minimum Experience: 5+ years in relevant fields.

Environment

• Location: Remote, subject to adequate support and collaboration tools.
• Trial Requirement: A 1-week trial period is mandatory before onboarding; candidates must agree to this condition.

Salary

Not specified.

Growth Opportunities

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Benefits

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