<h3><strong>User Insights &amp; Churn Diagnostics</strong></h3> <ul> <li>Develop a comprehensive user insights framework leveraging behavioral data, churn models,, and cohort analysis.</li> <li>Identify high-risk user segments through analytics and behavioral triggers (e.g., declining product usage, reduced engagement, support interactions).</li> <li>Conduct deep-dive analyses to uncover root causes of churn and create structured reporting that translates data into actionable business recommendations.</li> </ul> <div>&nbsp;</div> <div><strong>Retention Strategy &amp; Lifecycle Campaign Development</strong></div> <ul> <li>Design, test, and scale targeted retention programs&mdash;including proactive engagement, loyalty initiatives, early-life nurturing flows, and personalized win-back offers</li> <li>Build multichannel lifecycle journeys across whatsapp, email, SMS, and direct outreach to boost satisfaction and reduce churn</li> <li>Develop A/B and multivariate testing frameworks to optimize message relevance, timing, and channel mix</li> <li>Own the retention marketing roadmap, aligning quarterly priorities with overall business targets and user needs</li> </ul> <div>&nbsp;</div> <h3><strong>Performance Measurement, Reporting &amp; Optimization</strong></h3> <ul> <li>Define, implement, and monitor retention KPIs (e.g., churn rate, user lifetime value, renewal rate, attendance rate)</li> <li>Create structured dashboards and monthly reports for leadership, highlighting retention trends, program performance, and actionable insights</li> <li>Analyze channel performance and user cohort behavior to refine lifecycle strategies continuously</li> </ul> <div>&nbsp;</div>