Develop a comprehensive user insights framework leveraging behavioral data, churn models,, and cohort analysis.
Identify high-risk user segments through analytics and behavioral triggers (e.g., declining product usage, reduced engagement, support interactions).
Conduct deep-dive analyses to uncover root causes of churn and create structured reporting that translates data into actionable business recommendations.
Retention Strategy & Lifecycle Campaign Development
Design, test, and scale targeted retention programs—including proactive engagement, loyalty initiatives, early-life nurturing flows, and personalized win-back offers
Build multichannel lifecycle journeys across whatsapp, email, SMS, and direct outreach to boost satisfaction and reduce churn
Develop A/B and multivariate testing frameworks to optimize message relevance, timing, and channel mix
Own the retention marketing roadmap, aligning quarterly priorities with overall business targets and user needs
Performance Measurement, Reporting & Optimization
Define, implement, and monitor retention KPIs (e.g., churn rate, user lifetime value, renewal rate, attendance rate)
Create structured dashboards and monthly reports for leadership, highlighting retention trends, program performance, and actionable insights
Analyze channel performance and user cohort behavior to refine lifecycle strategies continuously
