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Creative Head - Gujarati | Scrabble

Posted on January 9, 2024

Job Description

www.shemarooent.com 

About us:- 

Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in  the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood  Industry and has managed to maintain many relationships with the best production houses over the years.  

With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services  to customers in more than 30 countries, across several Indian languages. With the brand in existence for over  five decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by  delivering content across age groups in genres such as movies, comedy, devotional and kids.  

The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become  a trusted partner to a few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee  Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create  entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player  in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof  of Shemaroo staying true to its ‘digital first’ vision.  

Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently strengthened its  outreach by entering the broadcast business with Shemaroo MarathiBana, a Free-To-Air Marathi movie channel  and Shemaroo TV, a Hindi General Entertainment, Free-To-Air channel that offers an exciting bouquet of  highest TRP rated daily soaps to entertain the viewers of the HSM belt.

Role Objective 

JOB DESCRIPTION – (Designation) 

Reporting To:  

Head – Non Bollywood

Vertical: 

Sub Vertical: 

Supervising (Role): 

Span of Control: 

Role in Location(s): Mumbai



 

∙ The Creative Head will be responsible for overseeing and managing the creation of high quality Gujarati content (films, shows, songs, shorts etc) for OTT, YouTube and other Shemaroo mediums, from concept through completion – following brand guidelines and proper procedures. 

∙ The individual will be responsible for ensuring the timely delivery of creative assets that are error free, brand-compliant, and relevant to the  

expectations of the company. Therefore, the Creative Head will need to have an eye for quality and be obsessed with the details. 

 

Job Responsibilities  

∙ The Creative Head will be responsible for the execution of the creative development process:  from brief to developing creative concepts, allocation of work, managing execution, budgets,  and schedules, to quality check of the final creative. 

∙ Help in planning, development, and production of video content, while managing  relationships with external agencies, vendors, freelancers, writers, directors and producers. 

∙ Manage day-to-day interactions with stakeholders on projects, clearly communicate  expectations to the resources working on the project, and manage the timely delivery of the  project. 

∙ Work with the Executive Producers to define and improve processes and contribute to  improving the quality of delivery of final output.  

∙ Understand budgets and support the Executive Producer in allocation, assignment of work  between internal and external resources, and managing budget parameters 

∙ Actively update and maintain creative dashboards 

∙ Develop and maintain a digital asset management system to log and upload all video assets  with metadata  

∙ Maintain awareness of competitor creative strategies and stay informed on visual content  production and delivery trends  

∙ Prioritize workload and communicate progress, deadlines, and outstanding questions  regularly 

∙ Display a positive, kind, and useful attitude with all parties and our internal and external  creative ecosystem.  

 

Measure of Success (KRA’s) 

∙ Acquire good content for the app, YouTube channels and other mediums 

∙ Create originals for the app, YouTube channels and other mediums 

∙ Build working relationships with key talent across the industry. 

∙ Increase subs and views on the app, YouTube channels and other mediums via regular supply of relevant content 

 

Job Specifications 

Minimum Education 

Minimum/Relevant  

Experience 10-12 yrs 

Past Industry  

Experience Media & Entertainment 

∙ Strong quantitative aptitude 

Behavioral  Skills 

Technical  

∙ Aptitude for Content Strategy/Programming ∙ Rigorous approach to working. 

∙ Ability to multi-task and deliver under pressure 

Skills ∙ Media, broadcasting, or video production background 

Language Skills ∙ English / Hindi  

Key Interactions – 

Internal Stakeholders 

Key Interactions – 

External Stakeholders ∙ NA

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