Content Producer

Company Overview

Promom Baby Products Pvt. Ltd. is a fast-growing maternal and baby care brand, creating thoughtfully designed feeding and nursery essentials that new mothers trust. Backed by Fireside Ventures, Promom is committed to building a strong brand through creative storytelling and visual content.

Website: www.promom.in
Instagram: Promom Instagram

Job Summary

The Content Producer will play a vital role in owning the visual storytelling for Promom. This position requires a creative and detail-oriented individual responsible for planning, producing, and editing high-quality photo and video content to enhance the brand's presence on Amazon, the company website, social media platforms, marketing campaigns, and other initiatives.

Responsibilities

• Photography:

  • Produce high-quality product, lifestyle, and campaign photographs.
  • Plan and direct studio and on-location shoots, ensuring brand aesthetics.

• Videography:

  • Create engaging reels, product videos, interviews, and behind-the-scenes content.
  • Develop content for product launches, campaigns, and events.

• Content Production:

  • Execute content shoots in alignment with the marketing calendar.
  • Collaborate with brand and marketing teams on concepts and shot lists.
  • Conduct shoots involving mothers, babies, and families with care and professionalism.
  • Ensure timely delivery of all content requirements.

• Editing & Post Production:

  • Edit photos and videos for various platforms including Amazon, website, and social media.
  • Perform colour correction, retouching, sound editing, and motion graphics as needed.
  • Optimize content for digital platforms, including Instagram, YouTube, and Meta.

• Asset Management:

  • Organize digital assets and maintain an updated content library.

• Collaboration:

  • Work closely with the Brand, Marketing, and Growth teams to support product launches, campaigns, and influencer collaborations.

Qualifications

• Experience: 3+ years in photography, videography, or content production.
• Portfolio: Strong portfolio showcasing product and lifestyle photography/video.
• Technical Skills: Proficient in Adobe Premiere Pro, Lightroom, Photoshop, and/or DaVinci Resolve.
• Understanding: Solid grasp of lighting, framing, composition, and storytelling techniques.
• Soft Skills: Creative mindset, attention to detail, and strong project management skills.
• Industry Experience: Experience in Direct-to-Consumer (D2C) brands, particularly in baby care or lifestyle sectors is preferred.

Preferred Skills

• Familiarity with digital marketing trends and social media platforms.
• Experience in working with mothers and children in a professional setting.
• A background in graphic design or motion graphics is a plus.

Experience

• Minimum of 3 years related experience in photography, videography, or content production.

Environment

This is an on-site position based in Lucknow, Uttar Pradesh, India. The role involves working in a studio environment as well as on location for shoots.

Salary

Salary details are not specified.

Growth Opportunities

Potential for career advancement within the content and marketing departments as the company continues to grow.

Benefits

Benefits information is not specified.