Location: Mumbai (Full-time, in-person)

Compensation: Above-market Salary + Generous ESOPs

About the Brand

We’re building a new-age fragrance brand that redefines how young Indians discover and

express scent. Think modern bold design, global-quality fragrances, and everyday-luxury for

moments, not occasions. We are building in the mass premium category (900 Rs for 100ml) and

aim to build a 100 Cr ARR business within 2 years of launch. We’re launching in early 2026.

We’re getting exciting and tenured Advisors/Investors on board pre launch.

About the Founders

Founded by a team that has previously built a consumer brand in Mumbai backed by Y

Combinator. We’re now applying the same playbook of product obsession, speed, and brand

craft to the world of perfumes.

The Role

We’re hiring our first full-time employee : someone who will work directly with the founders to

shape the GTM, brand story, and growth engine from day zero. This role is for someone who

loves the chaos of building from scratch and thrives in a high-energy, no-excuses environment.

What You’ll Do

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Lead D2C (Shopify) and Amazon launch & growth, owning everything from listings

and ad optimization to conversion funnels.

Build and execute the GTM roadmap — influencer partnerships, content pipelines, and

performance marketing.

Logistics - Warehousing & 3PL especially for D2C

Deep-dive into consumer insights, identifying fragrance trends, pricing levers, and

competitive benchmarks.

Build and manage CRM journeys across email, SMS, and WhatsApp to improve repeat

rate

Work directly with founders across brand, product, and distribution — wearing

multiple hats as we scale from 0→1.

Set up data dashboards and growth experiments to drive CAC efficiency and repeat

purchases.

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Hire and lead early team members as the company grows.

What We’re Looking For●

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2–5 years of experience in perfume, beauty, or lifestyle D2C brands (Shopify +

Amazon expertise required).

Hands-on experience running ads, influencer programs, and growth experiments.

A builder’s mindset — comfortable with long hours, iteration, and creative

problem-solving.

Excellent eye for brand storytelling and consumer experience.

Mumbai-based (in-person role, no remote option).

Why Join Us

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Be the first hire and effectively like a 3rd co founder in the next big consumer

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brand.

Work directly with experienced founders who’ve built scale brands before.

Competitive salary + meaningful ESOPs — share in the upside as we build India’s

next iconic fragrance label & lifestyle brand.

Only do this if you are in it for the long term and want to build wealth together