<p><b>Location:</b> Mumbai (Full-time, in-person)</p> <p><b>Compensation:</b> Above-market Salary + Generous ESOPs</p> <p><b>About the Brand</b></p> <p>We&rsquo;re building a new-age <b>fragrance brand</b> that redefines how young Indians discover and</p> <p>express scent. Think modern bold design, global-quality fragrances, and everyday-luxury for</p> <p>moments, not occasions. We are building in the mass premium category (900 Rs for 100ml) and</p> <p>aim to build a 100 Cr ARR business within 2 years of launch. We&rsquo;re launching in early 2026.</p> <p>We&rsquo;re getting exciting and tenured Advisors/Investors on board pre launch.</p> <p><b>About the Founders</b></p> <p>Founded by a team that has <b>previously built a consumer brand in Mumbai backed by Y</b></p> <p><b>Combinator</b>. We&rsquo;re now applying the same playbook of product obsession, speed, and brand</p> <p>craft to the world of perfumes.</p> <p><b>The Role</b></p> <p>We&rsquo;re hiring our <b>first full-time employee</b> : someone who will work directly with the founders to</p> <p>shape the GTM, brand story, and growth engine from day zero. This role is for someone who</p> <p>loves the chaos of building from scratch and thrives in a high-energy, no-excuses environment.</p> <p><b>What You&rsquo;ll Do</b></p> <p>●</p> <p>●</p> <p>●</p> <p>●</p> <p>●</p> <p>●</p> <p>●</p> <p>Lead <b>D2C (Shopify)</b> and <b>Amazon launch &amp; growth</b>, owning everything from listings</p> <p>and ad optimization to conversion funnels.</p> <p>Build and execute the <b>GTM roadmap</b> &mdash; influencer partnerships, content pipelines, and</p> <p>performance marketing.</p> <p><b>Logistics</b> - Warehousing &amp; 3PL especially for D2C</p> <p>Deep-dive into <b>consumer insights</b>, identifying fragrance trends, pricing levers, and</p> <p>competitive benchmarks.</p> <p>Build and manage <b>CRM journeys</b> across email, SMS, and WhatsApp to improve repeat</p> <p>rate</p> <p>Work directly with founders across <b>brand, product, and distribution</b> &mdash; wearing</p> <p>multiple hats as we scale from 0&rarr;1.</p> <p>Set up <b>data dashboards and growth experiments</b> to drive CAC efficiency and repeat</p> <p>purchases.</p> <p>●</p> <p>Hire and lead early team members as the company grows.</p> <p><b>What We&rsquo;re Looking For</b>●</p> <p>●</p> <p>●</p> <p>●</p> <p>●</p> <p>2&ndash;5 years of experience in <b>perfume, beauty, or lifestyle D2C brands</b> (Shopify +</p> <p>Amazon expertise required).</p> <p>Hands-on experience running <b>ads, influencer programs, and growth experiments</b>.</p> <p>A builder&rsquo;s mindset &mdash; comfortable with long hours, iteration, and creative</p> <p>problem-solving.</p> <p>Excellent eye for brand storytelling and consumer experience.</p> <p>Mumbai-based (in-person role, no remote option).</p> <p><b>Why Join Us</b></p> <p>●</p> <p>Be the <b>first hire and effectively like a 3rd co founder in the next big consumer</b></p> <p>●</p> <p>●</p> <p>●</p> <p><b>brand.</b></p> <p>Work directly with experienced founders who&rsquo;ve built scale brands before.</p> <p><b>Competitive salary</b> + <b>meaningful ESOPs</b> &mdash; share in the upside as we build India&rsquo;s</p> <p>next iconic fragrance label &amp; lifestyle brand.</p> <p>Only do this if you are in it for the long term and want to build wealth together</p>