Financial Controller / AVP Finance

Company Overview

Wellbeing Nutrition (WBN) is a growth-stage Direct-to-Consumer (D2C) health and nutrition platform focused on creating innovative products tailored for modern consumers. The company operates through its own website, app, and various platforms including Amazon, and quick-commerce services such as Blinkit, Zepto, and Instamart. Backed by USV, WBN is rapidly scaling with a keen emphasis on operational excellence, channel profitability, and process-driven growth.

Job Summary

The Financial Controller / AVP Finance is a critical leadership role responsible for managing the entire financial controllership function. This position requires a hands-on finance leader who can navigate complexities within the organization and ensure compliance and governance. The role involves owning the financial books, building scalable operations, and driving accountability to support the CFO and leadership team, ultimately contributing to WBN's ambitious growth trajectory.

Responsibilities

• Financial Reporting & Close:

  • Own end-to-end monthly, quarterly, and annual financial closures; target Month-3 hard close by WD-7.
  • Prepare and review financial statements, channel-level Profit & Loss statements, Management Information System (MIS) reports, and management reporting across varied channels.
  • Drive monthly reporting cadence including flash estimates, variance commentary, and develop board-ready presentations.

• Controllership & Governance:

  • Strengthen internal controls, Standard Operating Procedures (SOPs), and accounting policies across the company.
  • Manage the chart of accounts, intercompany accounting, and cost-center structure.
  • Oversee statutory audits, internal audits, tax audits, and ensure timely regulatory filings.

• Taxation & Compliance:

  • Oversee Goods and Services Tax (GST) compliance, Tax Deducted at Source (TDS), advance tax, and all other direct and indirect tax obligations.
  • Handle nutraceutical-specific regulatory and FSSAI (Food Safety and Standards Authority of India) compliance matters.
  • Coordinate with external tax advisors and auditors.

• Channel & Working Capital Finance:

  • Track channel-wise receivables, marketplace settlements, deductions, and reconciliations.
  • Monitor working capital, cash flow, inventory valuation, and accuracy of Cost of Goods Sold (COGS) across multiple SKUs.
  • Support the CFO on liquidity planning, lender covenant reporting, and investor required deliverables.

• Process & Systems:

  • Lead improvements in the ERP systems, drive finance automation, and enhance reporting frameworks.
  • Eliminate manual processes by constructing dashboards and exception-based workflows.
  • Ensure data integrity across finance, supply chain, and commercial systems.

• Team & Stakeholder Management:

  • Mentor and manage a finance team of approximately 20 members across accounts, payables, tax, MIS, and controllership functions.
  • Foster integration among sub-functions to operate cohesively; implement shared practices, escalation paths, and joint accountability.
  • Build relationships with business stakeholders, acting as a supportive finance partner rather than just a gatekeeper.
  • Develop a positive workplace culture within the finance team, focusing on leadership development and maintaining morale.

Qualifications

• Educational Requirement: Chartered Accountant (CA) is mandatory.
• Experience: 8–10 years of post-qualification experience in relevant fields; previous experience in D2C, FMCG, nutraceuticals, consumer brands, quick commerce, or high-growth startups is strongly preferred.
• Skills:
  • Deep expertise in financial controllership, Indian Accounting Standards (IndAS), statutory audits, and multi-entity compliance.
  • Hands-on experience with marketplace finance, including reconciliations and settlement cycles.
  • Proven ability to manage teams of 15–20+ and foster a culture of ownership.
  • Strong proficiency in ERP systems (SAP, Tally, or NetSuite) and advanced Excel analytics.
  • Process-oriented mindset with a bias towards automation and scalability.

Preferred Skills

• Familiarity with financial compliance specific to the nutraceutical industry.
• Experience in fast-paced and ambiguous entrepreneurial environments.

Experience

• 8–10 years of post-qualification experience in finance roles, preferably in a high-growth or startup environment.

Environment

• This position requires on-site work in Mumbai, ensuring close collaboration with the finance team and other cross-functional teams.

Salary

• Competitive compensation package with performance-linked incentives, specific salary details not provided.

Growth Opportunities

• Direct reporting line to the CFO with significant visibility to the board and investors.
• Opportunity to build and shape the finance function of a category-defining consumer brand from the ground up.

Benefits

• Competitive compensation along with performance-based incentives, additional benefits will be communicated during the recruitment process.