Performance Marketing | Scrabble
Posted on May 26, 2025
Job Description
Roles and Responsibilities
A
• Execute & implement the Search and Display campaigns on Quick Commerce and Other Quick Commerce driving Brand Performance to increase the Salesthroguh Ads and reduce the spends from the current State, keeping the sales at growtung state.
• Target and conduct in-depth keyword research including competiton to identify relevant keywords and optimize bidding strategies real-time.
B
Optimisation & Execution
• Plan - Optimize and utilize real time bidding strategies to maximize ad impressions and conversions in real time . Must know how to track competitors
• Analyse campaign performance by using analytics tools across quick commerce to identify trends, opportunities, and areas for improvement
A
• Execute & implement the Search and Display campaigns on Quick Commerce and Other Quick Commerce driving Brand Performance to increase the Salesthroguh Ads and reduce the spends from the current State, keeping the sales at growtung state.
• Target and conduct in-depth keyword research including competiton to identify relevant keywords and optimize bidding strategies real-time.
B
Optimisation & Execution
• Plan - Optimize and utilize real time bidding strategies to maximize ad impressions and conversions in real time . Must know how to track competitors
• Analyse campaign performance by using analytics tools across quick commerce to identify trends, opportunities, and areas for improvement
• Make data-driven decisions to leverage insights from data analysis to optimize campaigns, including bid adjustments, targeting refinements.
• Plan and implement continuous optimization and regularly review and adjust campaign strategies to maximize performance on every day basis.
• Understand account-specific needs and develop a deep understanding of each account's unique goals, challenges, and opportunities and Achieve months Unit level plan
C
Data Reporting
• Build -Track - Report and correct ongoing key metrics such as clicks, impressions, CTR, ROAS, ATC, CVR ,Sales and implement the changes
• Monitor performance closely and track KPI for each account and provide regular performance reports.
• Translate data into information and then insights and present regular updates
• Prepare daily report and updating of the Performance MIS Sheet with different parameters and present to the management
• Prepare presentations on the activities and progress on the performance of individual platforms based on different parameters set.
• Plan and implement continuous optimization and regularly review and adjust campaign strategies to maximize performance on every day basis.
• Understand account-specific needs and develop a deep understanding of each account's unique goals, challenges, and opportunities and Achieve months Unit level plan
C
Data Reporting
• Build -Track - Report and correct ongoing key metrics such as clicks, impressions, CTR, ROAS, ATC, CVR ,Sales and implement the changes
• Monitor performance closely and track KPI for each account and provide regular performance reports.
• Translate data into information and then insights and present regular updates
• Prepare daily report and updating of the Performance MIS Sheet with different parameters and present to the management
• Prepare presentations on the activities and progress on the performance of individual platforms based on different parameters set.
D
Must Have
• Must HAVE Executed campaigns in the Grocery ,FMCG,,Impulse buying Category in Search /Display Ads Managing and executing in Quick Commerce. Must know How to read data on the dashboards