Brand Manager

Job Summary

We are seeking an experienced Brand Manager to lead the brand strategy and execution. This role involves owning the brand agenda, driving consumer engagement, and collaborating with cross-functional teams to build a strong and differentiated beauty brand. The successful candidate will play a pivotal role in shaping brand perception, increasing awareness, and supporting growth initiatives within the Beauty & Personal Care industry.

Responsibilities

• Own and drive the overall brand strategy and annual brand plan to align with company objectives.
• Develop and execute integrated brand campaigns across digital platforms, social media, influencer collaborations, and other consumer touchpoints.
• Lead consumer and market research to identify trends, insights, and growth opportunities.
• Collaborate closely with creative, content, performance marketing, and product teams to ensure consistent and compelling brand communication.
• Drive brand awareness, consideration, and consumer engagement through targeted initiatives.
• Track campaign and brand performance, analyze insights, and translate findings into actionable strategies.
• Manage external agencies and partners to ensure campaign effectiveness and brand consistency.
• Contribute to product launches, Go-To-Market (GTM) strategies, and new category initiatives.
• Own brand budgets, timelines, and oversee campaign execution to ensure timely delivery and optimal results.

Qualifications

• Minimum 7+ years of experience in brand marketing, preferably within Beauty & Personal Care, Fast-Moving Consumer Goods (FMCG), or consumer brands.
• Strong understanding of consumer behavior, brand building, and integrated marketing strategies.
• Proven experience managing end-to-end brand campaigns.
• Excellent analytical and strategic thinking skills, with the ability to translate insights into action.
• Strong stakeholder management and project management skills.
• Educational qualifications: Bachelor’s degree in Marketing, Business, or related fields; MBA or relevant advanced degree preferred.

Experience

• At least 7 years of relevant experience in brand marketing within Beauty & Personal Care, FMCG, or consumer brands.

Environment

• Onsite role based in Defence Colony.
• Work schedule: Monday to Friday.