Digital Marketing & Community Manager

Company Overview

Not specified.

Job Summary

We are seeking a Digital Brand Growth & Community Manager to enhance brand awareness, engagement, and community building across various digital platforms. This role focuses on driving digital discoverability in the D2C (Direct-to-Consumer) landscape, aiming to build strong online consumer brands within the parenting and lifestyle sectors.

Responsibilities

• Brand & Social Growth

  • Own and manage Instagram, Facebook, WhatsApp Communities, and other digital channels.
  • Drive follower growth, engagement, reach, and brand visibility.
  • Develop and execute content strategies that enhance organic performance.

• Mom Community Building

  • Build and grow engaged mom communities on WhatsApp, Facebook Groups, and parenting forums.
  • Drive discussions, expert sessions, User Generated Content (UGC), reviews, and advocacy programs.
  • Establish relationships with mom influencers and parenting experts.

• Content & Engagement

  • Create robust content strategies that enhance engagement metrics such as watch time, saves, and shares.
  • Collaborate closely with creative teams, agencies, and content creators.
  • Track content performance and optimize continuously for better results.

• SEO, AI Search & Community Platforms

  • Improve brand visibility through effective SEO and content marketing strategies.
  • Enhance discoverability across AI search platforms.
  • Build a strong brand presence on platforms like Quora, Reddit, and parenting communities.

• Analytics & Growth

  • Monitor and track social, content, and community performance metrics.
  • Analyze competitor activities, identify trends, and recommend growth opportunities.
  • Present actionable monthly performance insights to stakeholders.

Qualifications

• Experience & Education

  • 5–10 years of experience in digital marketing, social media, content creation, or brand growth.
  • Experience with D2C or digital-first consumer brands is mandatory.

• Technical Skills

  • Strong understanding of Meta algorithms and content performance metrics.
  • Proven track record of growing social media engagement and communities.
  • Knowledge of SEO, GEO (AI Search Optimization), Quora, and Reddit.
  • Strong analytical skills with an understanding of digital marketing metrics.
  • Experience in managing agencies, creators, and influencers.

Preferred Skills

• A creative mindset coupled with strong analytical ability.
• Passion for building brands and enhancing brand stories.

Experience

• Minimum of 5–10 years in relevant fields, specifically digital marketing and community management.

Environment

• Not specified.

Salary

• Not specified.

Growth Opportunities

• Not specified.

Benefits

• Not specified.