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Category Lead - Accessories/ Home Decor/ Luggage | Scrabble

Posted on March 18, 2025

Job Description

1) Difference from quick commerce: Element is faster fashion, but taking away share from existing marketplaces as well like Myntra. It will be category wise curated merchandising, applying the 80-20 rule to know what is in trend, so a lot of time spent on merchandising. Idea is not to go to Slikk only for fast fashion, but to go there because their curation works for me.
2) Monetisation through 3 channels - brands they keep are charged 30% revenue share that is sold; certain amount to keep their inventory in their store, what isn't sold gets returned & WHing space not charged; 3P logistics for deliveries, also charge a commission from them.
3) 150 brands onboard, have had to say no to brands due to WH limitations. Only in Bglr at the moment.
4) 3 category oles: 40-50L, 4-5 YoE, core category mgmt exp, Akshay founder is very clear on the target companies: Ajio, Amazon Fashion, Nykaa Fashion, Myntra
5) Apparels:  Has to be from apparel of any kind
6) BPC - focus on this and has to be from BPC
7) Ancillary luggage, home decor - focus on this
8) Operational level support is there. Assess on how much of decision making sat with them wrt merchandising, how did the category grow, identity on what basis they chose brands
9) Head of Marketing: Currently has someone leading performance marketing, someone who does content creation, HoM will lead all of these too; Now needs someone who knows brand as well, offline channels, marketing budgeting, ROI, strategy + execution; Pallavi Shetty - ex Myntra, Joy Sahni; D2C+marketplace (quick comm) will be a strong thing for them, lifestyle businesses
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