Performance Marketing Manager – Manager Role

Company Overview

Company details were not specified.

Job Summary

The Performance Marketing Manager will oversee the performance marketing engine for a diverse portfolio of six categories. This role is crucial in bridging brand-building spending with measurable customer acquisition. The manager will establish a solid foundation for a financially sound performance infrastructure in FY 27, preparing for a significant budget expansion in FY 28.

Responsibilities

• Manage performance marketing across Meta, Marketplace Ads, Google, and YouTube to deliver planned revenue and achieve category-wise Customer Acquisition Cost (CAC) targets.
• Develop and implement the performance marketing strategy across the purchase funnel, encompassing awareness, consideration, conversion, and repeat purchases.
• Conduct continuous A/B testing, focusing on various elements (creative, copy, audience, landing page, offer structure) with a minimum of three live tests per week.
• Mentor the Performance Marketing Assistant Manager to achieve planned outputs and develop team playbooks for multi-category and platform campaign management.
• Provide weekly performance dashboards that include metrics such as Return on Advertising Spend (ROAS), blended CAC, Advertising Cost of Sales (ACOS), and new versus returning customer ratios.
• Collaborate with the creative team (copywriters and designers) to produce performance-driven ad briefs, iterating and scaling successful creatives.
• Oversee the E-Commerce and Q-Commerce marketplace ad strategy in coordination with the E-Com lead.
• Build a retargeting and loyalty acquisition layer, incorporating CRM integration with Meta and WhatsApp click-to-convert flows.
• Identify and integrate emerging performance channels, including Over-the-Top (OTT) retargeting and Connected TV (CTV).
• Manage relationships with platform ad teams, leveraging AI to:
  • Automate ad campaigns to enhance ROI while reducing manual processes.
  • Monitor sudden changes in Click-Through Rates (CTR) or conversions to initiate immediate corrective actions.
  • Continuously build and refresh high-performing audience segments based on behavioral patterns.

Qualifications

• 5+ years of experience in performance marketing, with at least 3 years managing monthly ad spend exceeding 1 Crore across Meta, Google, and marketplaces.
• Proficient in using Meta Ads Manager, Google Ads, Amazon Ads, Flipkart Ads, and attribution tools.
• Strong understanding and management of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) frameworks, with an emphasis on payback periods and blended ROAS.
• Proven ability to run sophisticated performance marketing campaigns with data-driven strategies.

Preferred Skills

• Experience with data analytics tools and methodologies.
• Familiarity with the latest trends in digital marketing and performance measurement.
• Expertise in utilizing AI and automation technologies for marketing optimizations.

Experience

• Minimum 5 years of experience in performance marketing, with substantial hands-on experience in managing large-scale ad budgets.

Environment

• Specific work setting and location details were not provided.

Salary

• Salary information was not specified.

Growth Opportunities

• Details regarding potential career advancement opportunities were not provided.

Benefits

• Information about offered benefits was not specified.