he Director of Marketing is an exempt, executive position, responsible for all marketing operations of the company including demand generation, corporate communications, brand development and management. This executive leads a team of enthusiastic, creative, analytical, and passionate marketing professionals to develop, execute, and optimize our marketing strategy. We are looking for someone with a history of brand development and proven ability to accelerate company growth leveraging the latest marketing strategies and technologies. This role goes beyond traditional marketing tactics to generate awareness, educate the consumer on the viability of our service, and in turn drive the consumer to take action and engage the brand. Principal Duties & Responsibilities • Lead the full marketing strategy and have accountability over development, execution, and optimization across all channels including paid and organic search, email, social, events, and affiliate marketing. • Refine the ideal mix of messaging and channels to generate corporate demand for our brand and engage/activate our participants. • Lead a cross-functional team to deeply understand all meaningful metrics and data around the business, identifying existing challenges as well as new opportunities for experimentation. • Manage the end to end development of creative campaigns for both demand generation and brand building initiatives • Provide regular updates to Leadership on status of campaigns and success measures • Collaborate with leadership team and key stakeholders to develop appropriate campaigns to drive business goals • Develop and execute on social media, content and communication strategies to further our brand development and community engagement. • Identify, forge, and grow strategic marketing partnerships. • Build a highly efficient and capable team of marketing professionals. • Define the competitive marketplace and evolve our brand awareness through strategy development and brand building tactics. • Lead research and development into new marketing tactics and strategies while improving current systems. • Establish key metrics and manage goals while leading the improvement of our pipeline for sales. • Maintain framework for all marketing activity, tracking results and reporting progress with management.