Key Performance Deliverables (KPIs)
 Achieve and exceed regional annual sales targets (Primary & Secondary).
 Drive minimum double-digit YoY growth in North India territory.
 Expand chemist coverage and increase product visibility across key markets.
 Appoint and stabilize new distributors as per expansion plan.
 Improve market share in OTC segment within defined timelines.
 Ensure monthly sales forecasting accuracy and inventory optimization.
 Strengthen distribution depth and width across North India states.
 Reduce outstanding and improve collection efficiency.