Influencer Marketing Executive

Company Overview

Smylo is a dynamic company focused on innovative marketing strategies, specializing in leveraging influencer partnerships to drive brand engagement and sales.

Job Summary

The Influencer Marketing Executive will be responsible for executing comprehensive influencer marketing campaigns across platforms like Instagram, YouTube, and emerging social media channels. This role is crucial for building brand awareness and engaging with the target audience through strategic influencer partnerships.

Responsibilities

• Execute end-to-end influencer marketing campaigns on Instagram, YouTube, and other social media platforms.
• Identify, shortlist, onboard, and manage influencers across various categories, including A+, A, B, Micro, and Nano influencers.
• Develop and maintain a strong pipeline of relevant creators that align with the brand's ethos and target demographic.
• Create campaign briefs, content concepts, influencer scripts, and guidelines for content development.
• Coordinate with influencers, talent managers, agencies, and internal teams to ensure seamless and timely execution of campaigns.
• Manage the complete campaign lifecycle from creator outreach and negotiation to content approvals, posting, and reporting.
• Negotiate commercial terms, deliverables, usage rights, and foster long-term partnerships while managing campaign budgets efficiently.
• Track and analyze campaign performance metrics, including reach, engagement, views, traffic, conversions, and ROI.
• Maintain databases for influencers, campaign trackers, performance reports, and benchmarks for creators.
• Identify high-performing creators and cultivate long-term relationships for recurring collaborations.
• Conduct competitor benchmarking and stay updated on creator marketing trends, new content formats, and potential influencers.
• Collaborate closely with Brand and Performance Marketing teams to enhance the impact of influencer-generated content.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: 2-3 years of hands-on experience in Influencer Marketing, either at a brand or an agency.
• Proven expertise in managing influencer campaigns from inception to completion independently.
• Strong understanding of the creator ecosystem across Instagram and YouTube.
• Excellent communication, negotiation, and stakeholder management skills.
• Familiarity with influencer metrics and experience in campaign tracking, reporting, and performance analysis.
• Ability to juggle multiple creators, campaigns, timelines, and deliverables simultaneously.
• Strong understanding of social media trends, creator content, and internet culture.
• Comfortable working in a fast-paced environment and taking ownership of campaigns.

Preferred Skills

• Experience working with Direct-to-Consumer (D2C), Fast-Moving Consumer Goods (FMCG), consumer, or pet brands.
• Proficiency in digital marketing tools and analytics platforms.

Experience

• 2-3 years of relevant influencer marketing experience.

Environment

• This is an on-site position located in Gurugram, working 6 days a week (Monday to Saturday).

Salary

• Salary details are not specified.

Growth Opportunities

• Opportunities for career advancement within the marketing team, including potential roles in strategy or brand management.

Benefits

• Information regarding offered benefits is not specified.