<meta charset="utf-8" /> <h3 dir="ltr"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Strategy</b></h3> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop creative assets to launch new eCommerce products for women health &amp; personal care category</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Research online consumers&rsquo; behavior, product benefits and intuitively draw consumer insights&nbsp;</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop concepts for online marketing to boost brand awareness</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Identify advertising formats for advertising &amp; promotional campaigns to drive online sales</b></p> </li> </ul> <h3 dir="ltr"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Execution</b></h3> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Direct brand building &amp; advertising films with influencers, celebrities, customer testimonials, doctors</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop brand identity, packaging and print promotion material</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop storyboard, scripts, ad copies for creative communicate of products USP, features, benefits</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Provide creative direction &amp; inputs to on-camera artists, actors, agencies</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Assign projects to creative team of copywriters, cameraman, video editors, designers</b></p> </li> </ul> <h3 dir="ltr"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Operations</b></h3> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Analyze &amp; improve performance of creative assets based on media spends</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop post purchase communication to retain customers&nbsp;</b></p> </li> </ul>