Creative Director | Scrabble & Jigsaw
Posted on May 27, 2024
Job Description
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<h3 dir="ltr"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Strategy</b></h3>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop creative assets to launch new eCommerce products for women health & personal care category</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Research online consumers’ behavior, product benefits and intuitively draw consumer insights </b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop concepts for online marketing to boost brand awareness</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Identify advertising formats for advertising & promotional campaigns to drive online sales</b></p>
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<h3 dir="ltr"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Execution</b></h3>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Direct brand building & advertising films with influencers, celebrities, customer testimonials, doctors</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop brand identity, packaging and print promotion material</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop storyboard, scripts, ad copies for creative communicate of products USP, features, benefits</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Provide creative direction & inputs to on-camera artists, actors, agencies</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Assign projects to creative team of copywriters, cameraman, video editors, designers</b></p>
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<h3 dir="ltr"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Operations</b></h3>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Analyze & improve performance of creative assets based on media spends</b></p>
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<p dir="ltr" role="presentation"><b id="docs-internal-guid-cf1892f0-7fff-0f52-3008-958445fb949b">Develop post purchase communication to retain customers </b></p>
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