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Digital Marketing Manager - Marketplaces | Scrabble

Posted on September 28, 2025

Job Description

<p>We are looking for a performance-driven, analytical, and creative digital marketer with 3+ years of</p> <p>experience in managing Amazon storefronts and multi-marketplace ecosystems. You will own end-</p> <p>to-end digital marketing strategies&mdash;from listing optimization and advertising to expansion across</p> <p>marketplaces&mdash;delivering measurable revenue growth and strengthening HIRA&rsquo;</p> <p>s brand story.</p> <p>If you</p> <p>&rsquo;</p> <p>re interested, write to hr@meolaa.com</p> <p>RESPONSIBILITIES</p> <p>Amazon &amp; Marketplace Management</p> <p>Strategize, launch, and optimize HIRA Fragrances</p> <p>&rsquo;</p> <p>product listings on Amazon India (and other</p> <p>targeted marketplaces): refine titles, bullet points, A+ (Enhanced Brand Content), and imagery.</p> <p>Execute and improve performance-driven advertising campaigns&mdash;Sponsored Products,</p> <p>Sponsored Brands, and DSP&mdash;and monitor conversion, ACoS, and ranking.</p> <p>Expand presence across other Indian marketplaces (e.g., Flipkart, Nykaa), tailoring content to</p> <p>platform-specific requirements while maintaining HIRA&rsquo;</p> <p>s brand voice.</p> <p>Campaign Strategy &amp; Performance Marketing</p> <p>Design and run full-funnel digital marketing campaigns&mdash;PPC, promotions, influencer</p> <p>collaborations, and seasonal activations.</p> <p>Monitor KPIs (CTR, ROAS, conversion rates) and iteratively optimize ad spend and creative</p> <p>messaging.</p> <p>Collaborate with external partners or agencies to expand brand visibility and reach.SEO &amp; Content Optimization</p> <p>Conduct keyword research (e.g.,</p> <p>&ldquo;long-lasting perfume,</p> <p>&rdquo; &ldquo;</p> <p>clean fragrances India</p> <p>&rdquo;) to enhance</p> <p>organic performance on marketplaces and the main website.</p> <p>Collaborate with content creators to produce SEO-rich product descriptions, blog posts, and</p> <p>campaign narratives that tie into HIRA&rsquo;</p> <p>s storytelling ethos.</p> <p>Analytics, Testing, &amp; Insights</p> <p>Leverage marketplace dashboards and analytics tools to inform strategy; conduct A/B tests on</p> <p>creatives, pricing, keywords, and ads.</p> <p>Track customer feedback and reviews, distill actionable insights, and feed improvements into</p> <p>product positioning and messaging.</p> <p>Cross-Functional Collaboration</p> <p>Work with design and creative teams to produce immersive visuals that reflect HIRA&rsquo;</p> <p>s</p> <p>aesthetic&mdash;minimalist, sensory, and elegant.</p> <p>Coordinate with logistics, inventory, and operations to ensure accurate stock management and</p> <p>seamless delivery.</p> <p>WHAT WE&rsquo;RE LOOKING FOR:</p> <p>3+ years of hands-on experience in Amazon Digital Marketing and/or Marketplace Management.</p> <p>Proficient with Amazon Seller/Vendor platforms, DSP, Sponsored Ads, and A+ Content.</p> <p>Strong analytical abilities&mdash;experience analyzing and optimizing digital campaigns based on</p> <p>performance metrics.</p> <p>Familiarity with SEO for e-commerce, listing optimization, and keyword research.</p> <p>Excellent communication, collaboration, and project management skills.</p> <p>ADDITIONAL REQUIREMENTS</p> <p>Experience working with high-velocity consumer startups or challenger</p> <p>brands</p> <p>Prior experience with fragrance, beauty, or lifestyle categories</p> <p>Past leadership of 0-to-1 or 1-to-100 scale-up journeys</p>
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