Lead the D2C business with a stronghold on performance marketing and other forms of digital marketing

1. Drive revenue growth of D2C business

2. Improve profitability of the D2C business with enhanced ROAS

3. Manage performance & brand ads on digital channels

4. Manage other modes of paid marketing

5. Work with product & marketing teams to enhance ad quality & website experience

6. Drive better CRO, higher AOV, lower CAC & higher LTV

7. Drive D2C revenue growth at individual product level alongside overall revenue

 

Preferred candidate:

1. 6-10 years of overall experience

2. Should have worked in a D2C/ consumer tech start-up

3. Must come with a strong hold on performance marketing and other forms of digital marketing

4. Proven experience driving D2C growth and scaling up

5. Extremely energetic with the mindset to scale up the brand like it’s your own