Key Responsibilities

1. Own the Website P&L

● Take full ownership of revenue, gross margins, and profitability targets for the website channel.

● Build and execute channel-wise growth strategies across traffic, conversion, AOV, retention, and category performance.

2. Traffic & Acquisition (Meta + Google Ads)

● End-to-end management of Meta Ads and Google Ads to drive high-quality sessions.

● Plan and execute new customer acquisition, remarketing, and retention campaigns.

● Optimize campaigns for ROAS, CAC, and scale.

● Deep-dive into performance analytics to identify growth opportunities.

3. Website Merchandising & Conversion Improvement

● Own the website’s product catalogue strategy: pricing, discounts, bundling, and merchandising.

● Optimize product listings, hero banners, offers, and landing pages to maximize CVR.

● Coordinate with the tech team on CRO experiments, A/B tests, and UX improvements.

4. Creative & Content Program Management

● Work closely with the content/creative team to ensure ad creatives, product banners, and landing page assets are delivered on time.

● Build detailed creative briefs tied to campaign objectives and insights.

● Maintain a predictable creative pipeline for performance marketing requirements.

5. Analytics & Reporting

● Track performance across traffic, conversions, product performance, and marketing efficiency.

6. Cross-functional Collaboration

● Partner with supply chain for stock availability and forecasting.

● Work with customer support to ensure strong pre- and post-purchase experience.

● Collaborate with product/tech on website improvements impacting revenue.