Performance Marketing | Scrabble & Jigsaw
Posted on October 30, 2024
Job Description
<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif"">Creating, implementing, and optimising Google Ads, Meta ads, network campaigns, including but not limited to Google, Facebook, Instagram, and WhatsApp for Business & affiliate networks for B2C lead generation</span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif"">● Managing location-wise campaigns, setting up prospecting & remarketing campaigns,</span></span></span></p>
<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif"">analysing performance data, and optimising campaigns to maximise ROAS and improve lead quality</span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif"">● Owning & managing the paid marketing funnel</span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif"">● Implement new trends, and integrate available generative AI tools for better downstream funnel metrics</span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif"">● Run A/B tests for better click-through rates and brief agency/in-house content & creative teams</span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif""><span style="color:#1f1f1f">● Run multiple bidding strategies, interest targeting, custom list creation, positioning, and lead generation tactics to find the optimum fit to get high-intent customers as leads.</span></span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif""><span style="color:#1f1f1f">● Maintain weekly performance reports, present insights to stakeholders and optimize campaigns based on business needs at different locations & offers and forecast trends as per macro and platform level events.</span></span></span></span></p>
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<p class="normal"><span style="font-size:11pt"><span style="line-height:115%"><span style="font-family:Arial,"sans-serif""><span style="color:#1f1f1f">● Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.</span></span></span></span></p>
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<span style="font-size:11.0pt"><span style="line-height:115%"><span style="font-family:"Calibri","sans-serif""><span style="color:#1f1f1f">● Maintain & verify billing, agreements & other administrative tasks on Meta ad accounts</span></span></span></span>