1. Search Engine Optimization (SEO):

• Perform keyword research to optimize content and landing pages for search engines.
• Develop and execute on-page and off-page SEO strategies to drive organic traffic.
• Track, report, and analyze website analytics and SEO performance.
• Stay updated on SEO best practices and industry changes to ensure high SERP rankings.

2. Website Management:

• Oversee the website’s content management system (CMS) ensuring an optimal user experience.
• Coordinate with the development team to maintain website functionality, speed, and overall performance.
• Ensure the website is updated regularly with fresh content aligned with digital marketing campaigns.
• Optimize landing pages for conversions and monitor website traffic using tools like Google Analytics.

3. AgencyPartner Management:

• ⁠Facilitate clear communication between agencies, production houses, and internal teams.
• ⁠Develop and maintain strong relationships with advertising agencies.
• ⁠Manage agency pitch processes, scope of work, and contracts.
• ⁠Oversee agency performance, providing feedback and guidance.

4. Production House Management:

• ⁠Partner with production houses for digital, and social content.
• ⁠Manage production budgets, schedules, and deliverables.
•  Coordinate with internal stakeholders to ensure production alignment.
• ⁠Ensure high-quality content delivery.