Title

We are in our 0 to 1 stage. Head, VP, Director, CMO all mean the same to us.

We are more clear of our goals and acceptance criteria.

Goals

3 months

1. 500 WTU to 3500 WTU
2. GTM in motion - Identify and scale 1+ distribution channel
3. Brand - creation and implementation of category narrative
4. Solve for trust and validation

12 months

1. 25000 WTU
2. Build out the category and narrative
3. Preferred brand and product for our (new) category. Own the positioning. Create strong organic pull from category

Acceptance criteria

This person will primarily own “Weekly Transacting User” and “Revenue” targets.

Be responsible for all things marketing.

And use brand play books to define category and become preferred choice for the same.

Must-haves

1. 0 to 1 successful B2C experience (companies are alive and doing good today)
2. proven growth/revenue track record
3. category defining and owing experience
4. strong on
   1. consumer insights
   2. brand positioning
   3. category playbook
   4. building trust
   5. content (new-age) playbook
   6. PR
5. brutally hands-on
6. can pull a strong team from past
7. Founders can look up to and let go of control
8. New-age understanding, GenZ understanding
9. Problem solver, go-getter
10. Left brain and right brain capabilities
11. Bangalore or Bombay
12. Looking for a long stint and a strong opportunity

Less important

1. Primary/strong expertise in
   1. seo
   2. performance
   3. sales
   4. BD
   5. partnerships
   6. PLG
2. 10 to 100 expertise
3. Trading or stock market

Deal breakers

1. No 0 to 1 successful experiences
2. Weak references from past companies
3. Only strategic, no execution experience in last 12 months
4. Part of a lay-off, multiple failed startups
5. Is ok with 0 to 1 or 10 to 100 startups, B2C or B2B, anything
6. Can’t travel to Bombay twice a month
7. Only a brand strategist, can’t do growth marketing or actual distribution
8. Can do growth marketing or distribution, but not strong on brand/category
9. Not owned full funnel or overall business/growth targets