Head of Product - Demand

Company Overview

This is India's premier multi-brand car service company, founded in 2016. The company is dedicated to providing reliable and cost-effective car services to the aftermarket, catering to customers owning cars aged 3 to 15 years. Originally started as a car service aggregator, it has transformed into a leading player in the automotive vehicle repair industry by leveraging cutting-edge technology and innovation. Job Summary

The Head of Product - Demand will own the complete demand-side product ecosystem for the company. This role includes defining and executing the product strategy for all customer-facing products, such as the consumer app, lead management platform, and call center technology. The Head of Product will be accountable for customer acquisition, conversion, retention, engagement, and the end-to-end user experience, while collaborating with Operations, Customer Experience, Marketing, and Data teams. This high-impact leadership role aims to elevate the company’s customer experience and demand engine.

Responsibilities

• Product Vision, Strategy & Roadmap

  • Define and own the multi-quarter product vision, strategy, and roadmap aligned with the company’s business objectives and P&L goals.
  • Identify growth opportunities and market whitespaces through continuous customer research, competitive analysis, and data.
  • Make portfolio-level prioritization calls across pods, balancing user impact, feasibility, business value, and long-term strategic bets.
  • Influence company-level product direction as part of the product leadership team.

• Customer Experience & Growth

  • Improve discovery, booking, servicing, and post-service journeys.
  • Own acquisition, activation, conversion, repeat usage, retention, and Net Promoter Score (NPS).
  • Leverage experimentation, analytics, and customer insights to optimize funnels.

• Product Delivery

  • Partner with Engineering, Design, and Quality Assurance (QA) to deliver high-quality releases.
  • Prioritize the roadmap based on business impact and customer value.
  • Drive agile product development and continuous improvement.

• Leadership & Stakeholder Management

  • Build and lead a high-performing product team.
  • Collaborate with Marketing, Operations, Call Centre, Customer Relationship Management (CRM), and Data teams.
  • Present roadmap, key performance indicators (KPIs), and business outcomes to leadership.

• Data & Metrics

  • Own product KPIs including Monthly Active Users (MAU), Daily Active Users (DAU), app ratings, funnel conversion, Customer Acquisition Cost (CAC), retention, repeat bookings, and revenue contribution.
  • Use customer feedback and analytics to identify opportunities.

Qualifications

• 10 – 15+ years in Product Management with strong B2C consumer app experience.
• Experience in building and scaling consumer internet, mobility, e-commerce, marketplace, or on-demand platforms.
• Proven leadership of cross-functional product teams.
• Strong understanding of user experience (UX), growth strategies, experimentation, and analytics.
• Bachelor's degree required; MBA or Engineering degree preferred.

Preferred Skills

• Experience working in the automotive or technology sector.
• Knowledge of Agile methodologies and product development principles.

Experience

• Minimum of 10 years of experience in product management, with a significant focus on consumer applications and related platforms.