Regional Sales Manager / Zonal Sales Manager – Channel Sales

Company Overview

Not specified.

Job Summary

The Regional Sales Manager / Zonal Sales Manager – Channel Sales is responsible for driving revenue growth, expanding channel networks, and developing the market within the assigned geographical region. This role focuses on building and strengthening dealer and franchise partnerships, executing market activation strategies, and leading sales teams to achieve business objectives in the fenestration industry, including UPVC, aluminum, and doors segments.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the designated region.
• Strengthen and expand dealer and franchise networks to enhance market reach, productivity, and ensure consistent business growth.
• Identify white-space opportunities and appoint new dealers and franchise partners to increase market penetration.
• Drive sales growth through effective channel activation, demand generation, and market development initiatives.
• Build and maintain strong relationships with dealers, franchise partners, architects, builders, contractors, and other trade stakeholders.
• Plan and execute influencer events, dealer meets, architect & interior designer meets, contractor engagement programs, and local activation initiatives.
• Analyze market trends, customer demand, competitor activity, and pricing movements to inform strategic decisions.
• Prepare sales plans, forecasts, market reports, and conduct periodic business reviews.
• Coordinate with internal departments such as supply chain, finance, operations, and marketing to ensure seamless execution.
• Lead, review, and develop regional sales teams where applicable.
• Ensure reporting discipline, collections control, and commercial compliance.

Qualifications

• MBA preferred from a recognized institution.
• 6–12 years of relevant experience in channel sales or regional sales roles.
• Proven experience in tiles, sanitaryware, architectural hardware, or related building-material industries.
• Strong track record in dealer/franchise appointment, channel development, and target achievement.
• Experience in secondary sales-led business models.
• Demonstrated ability to drive influencer engagement and market activation programs.
• Excellent communication, negotiation, planning, and market development skills.
• Educational qualification: MBA (preferred).

Preferred Skills

• Deep understanding of Hyderabad / Telangana / Andhra Pradesh markets.
• Strong network within the fenestration or related building-material sectors.
• Ability to analyze market data and competitor activity.
• Proficiency in sales forecasting and business reporting.
• Leadership qualities to manage and develop sales teams.
• Skilled in event planning and stakeholder engagement.

Experience

• 6 to 12 years of relevant experience in channel or regional sales, specifically within building materials such as tiles, sanitaryware, or architectural hardware.
• Experience in secondary sales-driven business models.
• Proven success in dealer/franchise network expansion and market activation.

Environment

• The role is primarily field-based, involving regional travel within Hyderabad, Telangana, Andhra Pradesh, and surrounding areas.
• The work environment includes dealer offices, trade events, and client meetings.
• The position may involve hybrid work arrangements with a combination of in-office and field activities.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.