Build and own the clinical products brand - positioning, identity, and   voice

  Lead content strategy across channels - what we say, where we say it,

  and to whom

  Define the product range - working with our clinical team on what we

  offer, how it is packaged, and what protocols sit behind it

  Own the full sales motion for products - how we acquire, convert, and

  retain product customers

  Own the P&L - revenue, margins, repeat rates, and growth

  Report directly to the founder - high ownership, high visibility role