Digital Marketing Manager | Scrabble
Posted on March 1, 2025
Job Description
- Website Management: Oversee website performance, manage content updates, and ensure optimal functionality across all devices.
- UI/UX Development: Collaborate with designers and developers to enhance website aesthetics, navigation, and user experience to improve engagement and conversion rates.
- SEO Management: Develop and implement SEO strategies to improve organic search rankings, enhance visibility, and drive quality traffic to the website.
- Customer Retention: Build and execute customer engagement and loyalty programs through email marketing, personalized content, and data-driven strategies.
- Analytics & Reporting: Monitor website and campaign performance using tools like Google Analytics, Search Console, and CRM data to optimize marketing efforts.
- Competitor Analysis: Stay updated on industry trends, competitor activities, and emerging digital marketing techniques to maintain a competitive edge.