Job Title: Sales Officer / Senior Sales Officer – FMCG (Foods & Confectionery) Department: Sales & Distribution Job Purpose: To achieve sales targets and ensure effective distribution and visibility of products in the assigned territory through efficient retail, distributor, and merchandising management. Key Responsibilities: 1. Sales & Business Development  Achieve monthly, quarterly, and annual sales targets for the assigned area.  Identify and onboard new distributors and retail outlets.  Monitor secondary and tertiary sales to ensure healthy business growth.  Implement trade schemes, discounts, and promotions effectively. 2. Market & Distributor Management  Manage distributor inventory, claims, and collections.  Ensure timely order booking and delivery execution.  Conduct regular market visits to assess competitor activity and market trends.  Maintain distributor ROI and monitor his team performance.  Ensure product freshness, FIFO compliance, and proper stock rotation across levels. 3. Visibility & Merchandising  Drive visibility and merchandising as per company norms.  Ensure product placement, planogram compliance, and brand visibility in all outlets.  Coordinate with the internal stake holders for POS materials and drive trade activations effectively. 4. Reporting & Analysis  Maintain daily sales reports (DSR) and share updates with manager.  Provide feedback on product performance, market trends, and competitor activities.  Prepare regular daily weekly monthly sales reports and forecasts and take corrective actions for his assigned territory. 5. Relationship Management  Build strong relationships with Key retailers, distributors, and channel partners.  Resolve trade issues and ensure high customer satisfaction. Key Skills & Competencies:  Strong communication and negotiation skills.  In-depth knowledge of FMCG sales channels.  Proficiency in MS Excel and sales reporting tools.  Good analytical and problem-solving ability.  Result-oriented with a customer-first mindset. Qualifications & Experience:  Graduate.  Minimum 5 years of experience in FMCG sales foods and confectionery business, preferably in General Trade.  Experience in distributor handling and team management is must. Key Performance Indicators (KPIs):  Sales volume and value achievement.  New outlet additions and coverage.  Distributor performance and claim management.  Market share growth in assigned territory.