<ul> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Perform technical SEO audits, identifying issues and implementing fixes (site speed, crawlability, schema, etc.)</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Conduct in-depth keyword research tailored to B2B SaaS buyer journeys</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Optimize on-page elements (title tags, headings, meta-data, internal linking)</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Collaborate with content writers to plan and refine SEO-rich content (blogs, guides, case studies)</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Manage link-building outreach and digital PR for high-quality backlinks</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Integrate SEO learnings with PPC and ABM campaigns to maximize ROI</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Set up and maintain tracking/reporting tools (Google Analytics/Search Console, Ahrefs/SEMrush)</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Analyze performance data; provide actionable insights to stakeholders and report on growth metrics</span></span></span></span></span></span></li> <li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span sans-serif="" style="font-family:Calibri,"><span style="font-size:12.0pt"><span new="" roman="" style="font-family:" times="">Stay current on Google updates and SEO best practices</span></span></span></span></span></span></li> </ul>