Brand & Marketing Associate

Company Overview

Bizzy Bix is a new direct-to-consumer (D2C) biscuit brand designed for a generation that is always in motion. The brand emphasizes energy, innovation, and a connection with its audience.

Job Summary

We are looking for a Brand and Marketing Associate who can think sharp, move fast, and execute with the same energy as the brand we are building. If you are someone who lives and breathes brands, has strong instincts, and wants to be in the room where a brand is built from the ground up — this is your role.

Responsibilities

• Brand Strategy & Campaign Execution:

  • Support and execute brand strategy through structured campaign ideation, planning, and rollout.
  • Conduct consumer research to identify insights that inform brand messaging and campaign direction.
  • Build campaign briefs rooted in consumer behavior, market trends, and brand positioning.
  • Track campaign performance and share learnings to continuously improve brand output.
  • Assist in go-to-market planning for new product launches across brands.
  • Understand platform-specific strategy and planning for campaigns accordingly—Instagram vs WhatsApp vs quick commerce banners, or emailers.

• Cross-functional Coordination:

  • Be the day-to-day connect between creative agencies, content teams, R&D, and operations for brand content and communication.
  • Manage timelines, creative feedback, and deliverables across multiple teams simultaneously.
  • Ensure brand consistency in voice, tone, and visual identity across all touchpoints—ads, social, website, packaging, and CRM.

• Content Understanding & Execution:

  • Create quick-turnaround visual assets using Canva for social, campaigns, and internal use.
  • Comfortable using AI tools to accelerate asset creation, copy drafting, research, and competitive tracking—not as a crutch, but as a genuine productivity multiplier.
  • Stay on top of content trends and proactively pitch formats that fit the brand.

Qualifications

• Master of Business Administration (MBA).
• 3 to 4 years of experience in brand marketing, go-to-market (GTM) strategies, and media strategy in sectors like FMCG, Beauty, or D2C.
• Strong ownership mindset with the ability to thrive in a fast-paced environment.
• Influencer and community instinct—understands the difference between reach and relevance, and has a point of view on what good influencer content looks like for a Gen Z brand.
• Sound understanding of category, brands, brand metrics, and the media landscape.
• Excellent communication, presentation, and storytelling skills—comfortable building decks and explaining strategy to clients/internal stakeholders.

Preferred Skills

• Experience with creative asset creation tools.
• Familiarity with digital marketing trends and tools.
• Ability to analyze performance metrics and consumer data to shape strategies.

Experience

• Minimum of 3 to 4 years of relevant experience in brand marketing or media strategy, particularly within the FMCG or D2C sectors.

Environment

Typical work setting will be a dynamic, fast-paced office environment with opportunities for collaboration across various teams. The position may incorporate a blend of in-office and remote work.

Salary

Salary details are not specified.

Growth Opportunities

This position offers potential career advancement opportunities within the brand management and marketing sectors of the company.

Benefits

Details about benefits offered are not specified.