The Marketing Head is primarily responsible for the management of digital<br /> accounts and diversifying the channel mix using paid social channels. The focus<br /> should be on campaign-specific results that drive the marketing department’s<br /> commercial performance.<br />  Drive campaigns from planning to Execution and beyond to meet Key<br /> performance metrics<br />  Constantly optimise marketing activities to improve return on<br /> Investment<br />  Allocate budgets and analyse and recommend modifications to ad<br /> spends<br />  Test new channels and upcoming trends