Category Lead
Opportunity
Ebco India is looking for Category Leads who can manage the lifecycle of a group of
categories, all the way from ideation & launch to after-sales. The Category Lead will own the
product strategy and relevant P&L, manage the portfolio, identify user needs & trends and
create a roadmap for new products. This person will also work closely with cross-functional
teams (Design, Engineering, Manufacturing, Sourcing, Quality, Marcom, Sales & Service) to
develop and launch products and monitor their performance.
Specific Responsibilities:
 Owns P&L & delivers business objectives for respective categories including sales
growth, margins, market share & new product vitality
 Leads development & execution of product roadmaps, portfolio management &
commercialization of product launches
 Monitor sales performance (region/channel/sub-cat wise) of respective product
categories & building their differentiated GTM by being up to speed with inputs from
Sales team/Partners/Customers
 Act as the internal and external focal point for the resolution of product issues
(quality, cost, warranty, performance) within the categories of responsibility
 Manage the portfolio by maintaining product line ups, price hierarchy, positioning for
the respective products; also build competitive benchmarking with other brands with
competition product line ups and price charts (line structure analysis)
 Work closely with supply chain/sourcing/manufacturing for demand forecasting &
supply plan every month/ quarter
 Plan and initiate new product development efforts to grow sales and profits for the
categories; develop & own the 1-2 year product and innovation roadmaps
 Translate voice of customer into new product efforts by developing new scopes
Skills/Requirements
 Bachelor’s degree in any field, ideally Engineering (desirable – mechanical).  MBA
preferred.
 P&L/Brand/category management experience of 5-7 years in durable products/
building and construction industry desirable (home appliances, small appliances,
furniture fittings, furniture, plumbing etc)
 Hands-on, detail oriented, energetic and results-driven
 Reporting into CMO