Drive the end-to-end customer lifecycle journey through various Engagement and Retention strategies across customer cohorts.

Execute and Manage key reactivation mediums like SMS/WhatsApp and Web channels.

Hands-on experience on Platforms like Clevertap, MoEngage and other martech tools.

Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.

Drive all marketing automation and Martech initiatives to develop and execute end-toend user journeys from onboarding to reactivation (win backs) using scalable platforms.

Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.

Analyse data in order to understand key pain points, effective communication, ideal conversion times, etc.

Work closely with the creative team to define WhatsApp templates for campaigns.

Work with Product, Tech, and Marketing functions to ensure improvement in user journeys and experience along with reducing pain points in the funnel.

Work closely with Customer support team, Logistics team to understand customer pain points on customer journeys and improve/optimize current processes with right comms.