VP - Growth | Scrabble & Jigsaw
Posted on June 20, 2025
Job Description
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey — from discovery to purchase to retention — across performance, product, content, and lifecycle marketing.</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Roles and Responsibilities: </b></span></span></span></p>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Own and scale all growth KPIs: CAC, RoAS, LTV, retention, revenue per user.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Lead cross-channel growth strategy across Paid (Meta, Google, Marketplaces), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Develop and optimize the end-to-end growth funnel — from awareness to conversion to loyalty.</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Establish a robust experimentation engine for creative testing, channel betas, and messaging</span></span></span></span></li>
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<p style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b>Skill sets: </b></span></span></span></p>
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<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">4+ years’ experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Deep expertise across performance channels, analytics, conversion funnels, and retention strategies</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams</span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list 36.0pt"><span style="font-family:Calibri,sans-serif">Strong leadership, communication, and people management skills</span></span></span></span></li>
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