Marketing

Company Overview

Drizzle is a new-age beverage brand redefining refreshment in India. We specialize in zero-sugar, low-calorie, probiotic sparkling drinks tailored for health-conscious, adventurous consumers. Our mission is to make gut-friendly, great-tasting beverages a lifestyle choice for the modern Indian. Drizzle fosters a dynamic, bold, and collaborative culture focused on innovation, wellness, and sustainability.

Job Summary

We are seeking dynamic and creative marketing professionals to help build a bold brand presence, drive engagement, and accelerate Drizzle’s growth across digital and retail platforms. In this role, you will craft and execute marketing strategies aimed at health-conscious Gen Z and millennial audiences. You will be instrumental in telling Drizzle’s story, growing our community, and converting awareness into customer love through both online and offline channels.

Responsibilities

• Brand Strategy: Contribute to the development of brand positioning, tone of voice, and visual identity.
• Content Creation: Develop compelling content across Instagram, YouTube, LinkedIn, and other platforms.
• Digital Marketing: Manage paid campaigns (Meta, Google, influencer collaborations), SEO, and email marketing.
• Community Engagement: Build and manage our online community through interactive campaigns and storytelling.
• Performance Marketing: Track and optimize campaigns for customer acquisition cost (CAC), return on ad spend (ROAS), engagement, and conversions.
• Retail Marketing: Support point-of-sale (POS) activations, sampling programs, and visual merchandising.
• Market Intelligence: Analyze trends, competitor strategies, and customer behavior to refine marketing plans.

Qualifications

• Innovative, out-of-the-box thinker in consumer brand marketing.
• Strong understanding of Direct-to-Consumer (D2C) and digital-first marketing.
• Creative thinker with excellent copywriting and storytelling skills.
• Proficient with tools such as Canva, Meta Ads Manager, Google Analytics, and HubSpot (or similar).
• Passion for health, fitness, and sustainable living.
• Hustler mindset – willing to experiment, iterate fast, and think outside the box.
• Educational qualifications: Bachelor’s degree in Marketing, Communications, Business, or a related field preferred (final-year students may also apply).

Preferred Skills

• Prior experience with beverage or FMCG (Fast-Moving Consumer Goods) brands.
• Experience running influencer collaborations and community management.
• Strong analytical skills for campaign tracking and optimization.
• Knowledge of visual merchandising and in-store marketing.
• Proficiency in additional digital marketing tools and platforms.

Experience

• Minimum Experience: 0 years (freshers and recent graduates welcome).
• Open to internship and contractual roles.
• Prior exposure to beverage, FMCG, or D2C brands is a strong plus.

Environment

• Flexible work environment with a flat, collaborative culture.
• Possibility of remote, hybrid, or in-office work (location not specified).
• Fast-paced, purpose-driven startup atmosphere focused on innovation and rapid growth.

Salary

• Competitive compensation: ₹20,000 – ₹1,00,000 per month.
• Performance bonuses available.

GrowthOpportunities

• Be part of a purpose-driven startup redefining the beverage category.
• Opportunity for career advancement as the brand scales.
• Exposure to both digital and retail marketing strategies in a high-growth sector.

Benefits

• Flexible work environment.
• Flat, collaborative company culture.
• Competitive compensation and performance bonuses.
• Opportunity to work with a mission-driven team passionate about health, wellness, and sustainability.