Job Description
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><u><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black">Key Responsibilities</span></span></span></u></span></span></span></p>
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<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Responsible for creating the brand growth strategy and executing it to deliver the planned business growth across channels</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Identify consumer needs/pain points across products, design GTM strategy to cater to those needs and work with cross-functional teams to launch the products and deliver on key customer/business metrics</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Responsible for brand equity and creating brand relevancy through different brand campaigns</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Strategize, execute, and analyse PR and social influencer campaigns.</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Strategize marketing communication for social handles of brand and grow brand’s community</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Run brand diagnostics such as brand track, attitudes, behaviour etc.</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Plan channel wise initiatives for focus products and execute product specifications</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Creating branded content regularly for propagating brand vision and purpose</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Designing & Measuring Marketing, Merchandising, User Journey, Retention Experiments, New Product Launch & Activation Plans</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> To collaborate with agencies (Digital, PR, Media, Research) to plan & implement brand campaigns/ initiatives.</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> To maintain the brand calendar, manage budget and ensure proper ROI of different marketing campaigns</span></span></span></span></span></span></p>
<p><span style="font-size:12pt"><span style="background:white"><span style="font-family:"Times New Roman",serif"><span style="font-size:10.5pt"><span style="font-family:Symbol"><span style="color:black">·</span></span></span><span style="font-size:10.5pt"><span style="font-family:"Segoe UI",sans-serif"><span style="color:black"> Customer obsession – immersing oneself in their needs, converting their views into insights and insights into business plan/ actionable</span></span></span></span></span></span></p>
