Quick-Commerce Manager

Company Overview

Not specified.

Job Summary

The Quick-Commerce Manager is responsible for overseeing the performance marketing and agency management for quick commerce channels such as Swiggy Instamart, Blinkit, Zepto, and other related platforms. The role involves strategizing, executing, and optimizing advertising campaigns to drive sales, improve conversion rates, and enhance the digital experience. The manager will work closely with cross-functional teams and external agencies to ensure the effective deployment of marketing initiatives aligned with organizational goals.

Responsibilities

• Manage end-to-end advertisement campaigns across multiple quick commerce channels, including strategizing, development, and delivery.
• Analyze spending and sales performance in relation to allocated budgets, ensuring optimal ROI.
• Oversee product listing accuracy, including images and descriptions on all Qcom channels.
• Collaborate on monthly budget planning, dividing budgets into discounts, keywords, banners, and offers.
• Apply analytics and data-driven insights to optimize impressions, click-through rates (CTR), and conversion rates.
• Manage daily performance marketing activities with agencies, focusing on conversions, ad spends, and Meta campaign performance.
• Drive the digital experience supporting marketing campaigns, including user experience, assets, and demand tactics such as offer management.
• Own and maintain agency and vendor relationships, managing projects related to paid media, live campaigns, and SEO.
• Measure and evaluate the effectiveness of demand generation activities, making necessary adjustments to improve response quality and conversion.
• Vet and coordinate with influencers, vloggers, and collaborators for product launches, reviews, and barter collaborations.
• Oversee WhatsApp and Email retention campaigns, managing WhatsApp journeys with vendors to enhance customer engagement.

Qualifications

• Graduation in a relevant degree; MBA preferred.
• Minimum 1-2 years of experience as a performance marketer, preferably in D2C or FMCG sectors.
• Strong project management skills.
• Excellent communication skills.
• Proficient in English and Microsoft Office.
• Analytical mindset with multitasking capabilities.
• Problem-solving attitude and agility in learning new tools and strategies.
• Willingness to travel as required.

Preferred Skills

• Experience with performance marketing tools and platforms.
• Knowledge of digital demand tactics and campaign analytics.
• Familiarity with influencer marketing, barter collaborations, and product launch strategies.
• Experience managing WhatsApp and email marketing campaigns.

Experience

• 1-2 years of relevant experience in performance marketing, with a focus on D2C or FMCG sectors.

Environment

• The role is based in Gurgaon and involves a mix of office work and travel.
• The work environment is fast-paced, requiring agility and quick adaptation to changing marketing needs.
• Collaboration with external agencies and internal teams is essential.

Salary

• Expected CTC: ₹8-10 Lacs per annum (+ ESOPs).

GrowthOpportunities

Not specified.

Benefits

Not specified.