Head –Brand & Marketing

Mai Labs (Erstwhile P2e Labs) is a startup with the ambitious goal of creating the next Internet. We
are dedicated to empowering the next billion users and democratizing the creation and unlocking of
value on the Internet. With human interactions at the core, our technology acts as an enabler to
unlock new opportunities for all Internet users, not the privileged few.
Our portfolio includes a range of innovative products, including an internal blockchain, commercial
products on tokenization, digital asset creation, IPR protection, and web 3.0 applications. We
envisage building our entire portfolio our commercial products for global audience. Our other
business includes an open world - immersive platform to help creators craft immersive
environments and assets, and a work in progress immersive realm.
Who We Are:
We are building a trust based, people centric Company with focus on Users. Our team is proud to be
building towards ‘Made-in-India’, building inclusive & compliant products for everyone in the
community. We believe that People are core of our business, they build, they collaborate, they
innovate, and they surprise themselves by becoming best version of themselves.
Beyond the ask of role requirements, we hire for willingness to challenge status quo, with proclivity
towards collaboration.

Role: Head of Brand & Marketing
Location: Noida (WFO)
What will you get to do?
You will lead entire Brand & Marketing charters by way of strategizing, implementing, and managing
transformational initiatives that contribute to the growth of all things Brand and Marketing. Broad
charters are marked below for ready reference:
Digital Assets Marketing:
 Develop and execute comprehensive digital assets marketing strategies, including virtual
goods, to engage and monetize our user base.
 Lead the strategic planning & development of a diverse range of digital assets within our
platform.
 Lead strategic integration and shape our product roadmap to integrate digital assets
seamlessly into our virtual world.
Influencer Marketing:
 Identify, onboard, and manage partnerships with influencers and thought leaders in the
blockchain and immersive technology space.
 Define & execute transformative influencer marketing campaigns to amplify our brand's
reach and credibility.
 Monitor and analyse the impact of influencer partnerships on our user engagement and
growth.
Content Marketing:
 Develop and execute content marketing strategies that resonate with our target audience.
 Oversee the creation of high-quality content, including blogs, videos, webinars, and social
media campaigns.
 Set standards and establish thought leadership in the blockchain and immersive technology
sectors through our content as subject matter expertise.
Brand Launch:

Head –Brand & Marketing

 Craft & lead the development and execution of a comprehensive brand launch strategy.
 Define our brand identity, positioning, and messaging to create a strong market presence.
 Ensure a consistent brand experience across all touchpoints and ensure our brand as
industry authority.
Experience Charters:
 Build culture of exceptional user experiences in Org and also within our virtual world.
 Develop & collaborate for UX vision, user journey maps and experience charters to enhance
user satisfaction and retention.
 Continuously iterate on experiences based on user feedback and data analytics.
Strategic Alliances:
 Identify and cultivate high impact strategic partnerships and alliances with industry leaders,
technology providers, and other stakeholders.
 Collaborate on co-marketing initiatives and mutually beneficial projects.
 Leverage alliances to expand our platform's reach and capabilities.
Budget & Resource allocation:
 Strategic deployment of funds across activities and close monitoring of expenses & vigilant
cost control.
 Leveraging cost efficient tools available within the ecosystem for quick pilots and scaling up
as needed.
Profile Expectations:
- Master’s degree in Marketing/ Business
- 12+ years of progressive experience across portfolios, preferably new tech.
- Hands-on experience in developing, implementing marketing strategies, expansion
interventions & brand growth across multiple geographies.
- Analytical mindset with the ability to gather and interpret market & customer data.
- Strong understanding of technology products, market research & consumer behaviour
- User centricity, UX/UI sensibilities, implement customer engagement systems and
processes.
- Excellent interpersonal, communication, and presentation skills.