Regional Sales Manager — Offline Sales

Company Overview

Anveshan is one of India's fastest-growing clean-label, farm-to-consumer food brands, built on traceability, authenticity, and honest sourcing. The company is the #1 brand in healthy ghee and oils, available across major online platforms like Amazon, Flipkart, and more, with a strong presence in premium retail across Delhi NCR, Mumbai, and Bengaluru. Backed by prominent investors and recognized on Shark Tank India S2, Anveshan is in a pivotal scale-up phase to build a global home for Indian-origin traditional food, powered by over 3,000 rural producers.

Job Summary

We are seeking an entrepreneurial Regional Sales Manager to develop and scale Anveshan's offline business in the North region. This position will focus on building the distribution architecture, managing the channel-partner network, leading a team of Area Sales Managers and field executives, and taking full P&L responsibility for the region. The role is crucial in upholding the brand's mission of offering traceable, natural food products to every household.

Responsibilities

• Revenue & P&L Ownership: Own the regional P&L and deliver on monthly, quarterly, and annual revenue targets per the agreed Annual Operating Plan (AOP). Manage margins and trade spends while tracking and correcting the spend-to-sales ratio.
• Distribution & Channel Development: Build and expand General Trade and Modern Trade distribution in Delhi NCR and neighboring Tier-1 and Tier-2 markets. Appoint and manage super stockists, distributors, and channel partners to drive effective ROI, claims settlement, and stock hygiene.
• Team Leadership: Lead the field team by hiring and developing Area Sales Managers and Sales Executives. Set beat plans, productivity benchmarks, and ensure adherence to planned journeys.
• Market Activation & Reporting: Plan in-store visibility efforts, sampling, and community-driven activations with marketing teams. Build relationships with regional accounts, modern trade chains, and institutional buyers while tracking competitor actions and converting insights into actionable plans.

Qualifications

• Experience: 5–6 years of proven experience in FMCG offline sales, with at least 2 years in a team-handling or area-ownership role.
• Startup Experience: Must have experience in building or scaling distribution in a new-age or Direct-to-Consumer (D2C) brand environment.
• Industry Knowledge: Preference for candidates with experience in the food & beverage or natural/clean-label product sectors, along with essential knowledge of the Delhi NCR market.
• Financial Management: Strong command of distribution fundamentals including channel design, ROI calculations, scheme economics, and secondary sales management.
• Analytical Skills: Good analytical abilities to interpret sales data and manage region-level P&L effectively.
• Leadership Skills: Excellent leadership, negotiation, and stakeholder management skills are required.
• Technical Skills: Proficiency in MS Excel and sales reporting tools. Familiarity with Distribution Management Systems (DMS) or Sales Force Automation (SFA) platforms is advantageous.
• Travel: A willingness to travel extensively across the assigned region is necessary.

Preferred Skills

• Familiarity with existing distributor and retailer relationships in the Delhi NCR region.
• Experience managing a retail portfolio of ₹100 Crores or more at a new-age startup.

Experience

Candidates should have 5–6 years of relevant experience in FMCG offline sales, with startup experience being essential.

Environment

This is a full-time, onsite position based in Delhi NCR, requiring extensive travel throughout the assigned region.

Salary

Salary details are currently not specified.

Growth Opportunities

This role offers the opportunity to take full P&L ownership of a region, shape the company's offline strategy, and contribute to a high-growth, mission-driven environment.

Benefits

• The chance to build Anveshan's offline business from the ground up.
• A fast-paced work environment focused on sustainability and innovation.
• Support from leading investors like Wipro Consumer Care Ventures, Titan Capital, and DSG.