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The Social Media & Organic Growth Lead is responsible for developing and executing a comprehensive organic growth strategy across multiple social media platforms, primarily YouTube, Instagram, and Facebook. The role focuses on building scalable social media engines, creating structured content, engaging communities, and establishing strategic influencer partnerships to drive follower growth, brand credibility, and high-quality lead generation.
Build and Scale the Social Media Engine:
Lead end-to-end growth strategies to transform existing channels into powerful organic engines, focusing on platform expansion and follower/subscriber growth. Stay ahead of platform algorithm changes to systematically increase active subscribers from thousands to hundreds of thousands.
Establish Structural Content Buckets & Original IPs:
Develop a targeted content matrix across platforms, organizing output into specific buckets such as Authority & Science, Social Proof/Transformations, and Viral Top-of-Funnel formats. Launch and manage original video IPs, including podcasts, expert debates, and myth-busting series, to build credibility and authority.
Simplify Clinical Science Content:
Collaborate with medical teams and founders to translate complex medical topics (e.g., insulin resistance, metabolic health, GLP-1 mechanisms) into engaging, accessible, and judgment-free consumer content.
Active Engagement & Funnel Optimization:
Cultivate community engagement through active comment moderation, interactive features, and fostering vibrant two-way conversations. Map social media efforts to website traffic, reducing customer acquisition costs and driving high-intent signups. Conduct rigorous A/B testing on content hooks, titles, thumbnails, and analyze audience drop-off points to optimize viewer retention.
Creator & Influencer Alliances:
Identify and onboard long-term transformation ambassadors and lifestyle influencers for strategic brand endorsements. Manage partnerships to document real weight-loss journeys and enhance brand credibility.