Art Director
The Art Director will be the creative custodian of the Fraganote brand, responsible for shaping and maintaining its visual identity across all touchpoints. This role involves translating the brand’s playful yet premium essence into compelling visual stories that capture attention, evoke desire, and foster brand recognition. The Art Director will lead creative campaigns, oversee shoots, guide packaging design, and mentor the creative team to ensure consistency, innovation, and cultural relevance, ultimately positioning Fraganote as the most recognizable and talked-about brand in Indian fragrances.
Responsibilities
- Brand storytelling and visual identity: Own and evolve the brand’s visual language, including color schemes, typography, photography, illustration, motion, and tone, ensuring consistency across all platforms.
- Campaigns and big ideas: Lead the development of creative concepts for product launches, seasonal campaigns, collaborations, and brand moments, bringing fresh, culturally relevant ideas that stand out.
- Shoots and production: Art direct product, lifestyle, and campaign shoots, managing moodboards, styling, props, casting, and on-set direction to create visually compelling content.
- Packaging and product design: Lead innovative packaging design for new launches, limited editions, and gifting, emphasizing storytelling and shelf appeal while collaborating with vendors on materials and finishes.
- Performance and channel creative: Guide ad creatives to balance brand identity with performance goals, setting visual standards for website, marketplace content, and digital assets.
- Team leadership: Mentor and lead a team of designers, illustrators, and motion artists, conducting creative reviews and fostering a culture of high-quality output and continuous improvement.
Qualifications
- 8 to 10 years of experience in art direction or design, preferably within agencies or consumer brands.
- Proven portfolio demonstrating original thinking, brand building, and campaign execution.
- Strong experience in campaign ideation, shoot direction, and packaging design.
- Deep storytelling instincts with the ability to articulate why an idea works.
- Sharp sense of brand tonality: playful without being silly, premium without being cold, aspirational without being out of reach.
- Mastery of Adobe Creative Suite, Figma, and familiarity with motion design and AI-assisted creative tools.
- Experience leading and growing a creative team.
- Educational qualifications: Degree in Design, Fine Arts, Visual Communication, or related fields.
Preferred Skills
- Experience in beauty, fragrance, food, fashion, or lifestyle brands.
- Work on brand collaborations or limited-edition product drops.
- Retail, experiential, or pop-up design experience.
- Recognition through awards or widely acclaimed campaign work.
- Deep understanding of Indian youth culture, internet trends, and content virality.
Experience
- 8 to 10 years of relevant experience in art direction, creative campaign development, and brand storytelling.
- Experience working across multiple channels including digital, print, retail, and experiential marketing.
- Proven track record of leading creative teams and managing large-scale projects.
Environment
This role is based in Delhi NCR, operating in a fast-paced startup environment. The work involves collaboration across various teams including marketing, content, shoots, and production. The role requires adaptability to startup chaos, with a focus on building structure and scalable systems. The work setting includes office-based activities, with opportunities for remote collaboration as needed.
Salary
Not specified.
GrowthOpportunities
Not specified.
Benefits
Not specified.
