AGM/DGM Digital Marketing

Company Overview

Not specified.

Job Summary

The AGM/DGM Digital Marketing will lead the company's digital marketing strategies, oversee digital campaigns, and drive brand growth through innovative online initiatives. This role is pivotal in enhancing the company's digital presence, optimizing marketing efforts, and achieving business objectives within the allocated budget.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals.
• Lead and manage digital marketing campaigns across various platforms including social media, search engines, email, and display advertising.
• Analyze campaign performance metrics and optimize strategies to improve ROI.
• Collaborate with cross-functional teams such as sales, content, and creative to ensure cohesive brand messaging.
• Manage digital marketing budgets effectively, ensuring maximum impact within the allocated 40-50 LPA.
• Stay updated with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Qualifications

• Proven experience in senior digital marketing roles, preferably as a DGM or AGM.
• Strong understanding of digital marketing channels, tools, and analytics platforms.
• Excellent leadership, strategic thinking, and project management skills.
• Proficiency in digital marketing software and platforms such as Google Analytics, SEO tools, SEM, social media management tools.
• Educational qualification: Bachelor's degree in Marketing, Business Administration, or related field; MBA or relevant postgraduate degree preferred.
• Strong communication and interpersonal skills.
• Ability to analyze data and derive actionable insights.

Preferred Skills

• Experience with budget management and ROI optimization.
• Knowledge of emerging digital marketing trends like AI-driven marketing, influencer collaborations, and automation.
• Prior experience in the same industry or similar organizational scale.
• Certification in Digital Marketing (e.g., Google Ads, HubSpot, Facebook Blueprint).

Experience

• Minimum of 10+ years of relevant experience in digital marketing, with at least 3-5 years in a senior leadership role such as DGM or AGM.

Environment

• The role may involve a hybrid work setting, with in-office and remote work flexibility.
• Fast-paced, dynamic environment requiring strategic agility and proactive decision-making.
• Based in a corporate office or remote, depending on organizational policies.

Salary

• Estimated Range: ₹40,00,000 to ₹50,00,000 per annum.

GrowthOpportunities

• Potential to advance to Chief Marketing Officer (CMO) or other executive leadership roles.
• Opportunities to lead larger teams and strategic initiatives at the organizational level.

Benefits

Not specified.