Powered by
Location: Gurgaon
Experience: 8–12 years
Function: Digital Marketing / Digital Growth
We are looking for an experienced and hands-on Digital Marketing / Digital Growth professional to drive digital acquisition, engagement and conversion across healthcare and consumer-facing businesses.
The role will sit within a larger digital organisation and will work closely with business, sales, CRM, technology, analytics, content and agency teams. The individual will be expected to combine strong channel expertise with a clear understanding of the customer journey and the commercial outcomes behind digital marketing.
The role requires someone who can operate comfortably between strategy and execution — translating business objectives into campaigns, optimising performance through data and continuously improving the digital funnel.
Own day-to-day performance across Google, Meta, YouTube and other relevant digital channels.
Plan, execute and optimise campaigns across different healthcare services, products, audiences and geographies.
Manage campaign budgets and improve efficiency across CPL, CAC, ROAS, conversion and lead quality.
Work with internal teams and agencies on campaign planning, execution, optimisation and performance reviews.
Identify opportunities to scale high-performing channels while improving overall acquisition efficiency.
Understand and optimise the complete journey from digital discovery → enquiry/lead → qualification → appointment → consultation/treatment or transaction.
Work closely with sales, contact-centre and business teams to improve lead quality and downstream conversion.
Identify funnel leakages and develop initiatives to improve conversion at each stage.
Bring a strong understanding of high-consideration customer journeys, where trust, credibility and experience influence conversion.
Drive SEO across technical, local and content-led initiatives.
Improve organic visibility for priority services, specialties and markets.
Work with content, technology and business teams to strengthen organic acquisition.
Stay abreast of evolving search behaviour, including AI-led search and emerging discovery platforms.
Drive optimisation of websites, landing pages, lead forms and key digital journeys.
Develop and execute A/B and other experimentation initiatives.
Use behavioural and performance data to identify opportunities to improve conversion.
Partner with product and technology teams to implement digital experience improvements.
Work with CRM teams to improve lead nurturing, engagement and retention.
Support lifecycle campaigns across email, WhatsApp, SMS and other relevant channels.
Use segmentation and customer insights to improve engagement and conversion.
Connect CRM activity with the broader acquisition and business funnel.
Establish and track relevant digital KPIs across acquisition and conversion.
Analyse channel, campaign and funnel performance and translate insights into action.
Build clear performance reporting for business and senior stakeholders.
Develop a strong understanding of the relationship between marketing investment, customer acquisition and revenue.
Partner closely with business, sales, contact-centre, CRM, product, technology, analytics, content and brand teams.
Manage external agencies and partners to ensure quality of execution and delivery against agreed objectives.
Communicate performance, priorities and recommendations clearly to senior stakeholders.
8–12 years of experience in digital marketing, performance marketing or digital growth.
Strong hands-on experience across performance marketing, SEM, SEO and digital acquisition.
Demonstrated experience managing meaningful digital spends and performance metrics.
Strong understanding of digital funnels, CRO and customer journeys.
Experience in healthcare, healthtech, D2C, e-commerce, consumer internet, fintech/insurance or other high-consideration businesses would be relevant.
Exposure to CRM, lifecycle marketing and digital analytics.
Strong commercial orientation with the ability to connect marketing activity to measurable business outcomes.
Comfortable working across both internal teams and external agencies.
Analytical, curious and execution-oriented, with strong stakeholder management skills.
MBA / postgraduate qualification preferred, but not mandatory.
Success in the role will be measured not simply by traffic or lead volumes, but by the ability to build a more efficient digital growth engine — improving acquisition quality, conversion, customer engagement and ultimately business outcomes.
The right individual will bring together the rigour of performance marketing with the customer sensitivity required to operate in healthcare.