<div>Job Title: Social Media Specialist<br /> Location: Ghittorni,Delhi<br /> Company: Dressfolk</div> <div>About Us: Dressfolk is a leading player in the apparel industry, stitching a handmade tale since 2017,<br /> we at Dressfolk are on a mission to modernise timeless Indian weaves. We draw inspiration from the<br /> past, but are creating for the future. We design and co-produce all our garments with our artisan</div> <div>community from scratch. Our goal is to build the most compelling destination for luxurious and high-<br /> quality Indian looms that caters to the mindfully fashionable consumer.</div> <div>Job Summary: We are looking for a talented and creative Social Media Specialist to develop and<br /> execute our social media strategies across various platforms. The ideal candidate will have a strong<br /> understanding of the fashion and apparel industry, a passion for social media, and a proven track<br /> record of growing and engaging online communities.</div> <div>Key Responsibilities:<br /> Social Media Strategy:<br />  Develop and implement a comprehensive social media strategy aligned with the company&#39;s<br /> brand and marketing goals.<br />  Create monthly content calendars, scheduling posts, and tracking performance metrics.<br /> Content Creation:<br />  Generate visually appealing and engaging content, including images, videos, and graphics,<br /> that showcases our apparel products.<br />  Write compelling and persuasive captions to accompany social media posts.<br /> Community Management:<br />  Build and nurture a strong online community by engaging with followers, responding to<br /> comments and messages, and fostering a sense of community.<br />  Monitor and manage online reviews, addressing both positive and negative feedback in a<br /> professional manner.<br /> Influencer Collaboration:<br />  Identify and collaborate with fashion influencers and bloggers to promote our products and<br /> increase brand visibility.<br />  Coordinate and manage influencer partnerships, including content creation and tracking<br /> ROI.<br /> Analytics and Reporting:<br />  Monitor key social media metrics, track the success of campaigns, and generate regular<br /> reports to measure the impact of social media efforts.<br />  Use data insights to make data-driven decisions and adjust strategies as needed.<br /> Trend Analysis:<br />  Stay up-to-date with industry trends, social media platform updates, and competitor<br /> activities to ensure our strategies remain fresh and relevant.</div> <div>What you will get -<br />  Chance to build a D2C fashion brand from early stages<br />  An opportunity to achieve a great learning curve in a dynamic and rapidly evolving environment<br />  A space to express your thoughts and ideas freely and turn them into invaluable assets<br />  Work with a highly skilled team - one that thrives on hands-on experience, new ideas and<br /> perspective.</div>