Marketing Data Specialist | Scrabble
Posted on February 20, 2024
Job Description
<p><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Responsibilities</span></span></b></span></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Own, review and audit the marketing database and ensure accuracy as well as a smooth transition of data from various platforms</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Consistently improve the quality of data through the removal of irrelevant data and appending new data to existing contacts</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Identify and manage new data channels that ensure our demand generation and sales teams have the highest quality and fastest intelligence in the industry</span></span></span></span></span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="color:black"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,sans-serif"><span style="font-size:12.0pt"><span style="font-family:"Times New Roman",serif">Establish and monitor KPIs to measure the efficiency of various campaigns, and create detailed analyses and reports for the leadership</span></span></span></span></span></span></span></li>
</ul>