Responsibilities

• Own, review and audit the marketing database and ensure accuracy as well as a smooth transition of data from various platforms
• Consistently improve the quality of data through the removal of irrelevant data and appending new data to existing contacts
• Identify and manage new data channels that ensure our demand generation and sales teams have the highest quality and fastest intelligence in the industry
• Establish and monitor KPIs to measure the efficiency of various campaigns, and create detailed analyses and reports for the leadership