Web3 Marketing Lead

Company Overview

CredShields is a leading Web3 cybersecurity company dedicated to protecting smart contracts and decentralized infrastructure. With innovative tools like SolidityScan and RustScan, CredShields has secured over 200 projects, scanned more than 2.5M smart contracts, and built a growing community of over 13k users. The company is on a mission to elevate its brand to global prominence while increasing user engagement and adoption.

Job Summary

The Web3 Marketing Lead will play a pivotal role in scaling the CredShields brand and driving community engagement. Reporting directly to the founders in a fast-paced startup environment, you will design and execute marketing strategies that enhance the company’s digital footprint and establish CredShields as the leading voice in Web3 security. This role demands a strategic thinker with hands-on execution skills and an in-depth understanding of digital marketing channels in the Web3 space.

Responsibilities

• Brand Building & Thought Leadership

  • Position CredShields and its flagship products (SolidityScan & RustScan) as category leaders in Web3 security.
  • Produce high-quality LinkedIn articles, Twitter threads, and content that emphasizes audit quality, speed, and competitive pricing.
  • Represent CredShields in industry discussions by hosting and participating in Twitter (X) Spaces sessions.

• Audience Growth & Community Engagement

  • Drive organic and paid follower growth on social media platforms, including Twitter and LinkedIn.
  • Cultivate a strong online brand voice while engaging with and expanding Web3 communities.

• Content Strategy & Execution

  • Develop and manage a multi-channel content calendar encompassing Twitter, LinkedIn, Telegram, and YouTube.
  • Produce and repurpose diverse content such as use cases, ecosystem news, product updates, client features, and case studies.
  • Systematically track content performance and adjust strategies based on key performance metrics.

• Newsletter & Lead Generation

  • Create and manage a weekly Web3 Security Newsletter, delivering ecosystem insights and product updates to the community.
  • Collaborate on SEO and content marketing initiatives to optimize the lead funnel, including managing keyword-driven ads and gated content.

• Outbound Outreach & Partnership Development

  • Identify and engage with key Web3 hackathons and accelerator programs globally.
  • Launch outreach campaigns to secure partnership opportunities, sponsorships, speaker slots, and technical integrations.
  • Maintain an updated partnership pipeline in collaboration with internal teams for co-marketing initiatives.

Qualifications

• 2–5 years of experience in marketing, branding, or community growth with a strong emphasis on digital and social media strategies.
• Proven track record in scaling social media presence and driving community engagement, preferably within the Web3 space.
• Excellent copywriting abilities with experience in creating technical yet engaging content tailored to Web3 audiences.
• Proficiency in marketing tools such as HubSpot, Canva, Twitter Analytics, and Google Ads.
• Solid understanding of blockchain ecosystems, DeFi, security tools, or smart contract auditing.
• Strong strategic mindset with the capability to work independently in a startup environment.
• Educational qualifications: Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Skills

• Prior experience within the Web3 ecosystem, particularly with security protocols, DeFi platforms, or launchpad projects.
• Familiarity with collaborating with marketing agencies or freelancers for content production.
• Active involvement in Twitter Spaces, Web3 media platforms, or decentralized autonomous organizations (DAOs).

Experience

• 2–5 years of relevant experience in marketing, community growth, or brand development, specifically in technology or Web3 environments.

Environment

• Work Setting: Fully remote, with a preference for candidates based in or familiar with the Bangalore region.
• Culture: Fast-paced, founder-led startup environment that values innovation, creativity, and strategic problem-solving.
• Collaboration: Close coordination with the founders and internal teams for shared project ownership and co-marketing initiatives.

Salary

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GrowthOpportunities

• Opportunity to build and scale the brand of an innovative Web3 cybersecurity company.
• Potential to advance into a leadership role, with ownership over strategic marketing initiatives and the overall marketing roadmap.
• Collaborate with a dynamic team across multiple disciplines including cybersecurity, product development, and executive leadership.

Benefits

• Work with a forward-thinking team in the evolving Web3 space.
• Freedom to implement creative and experimental marketing strategies.
• Active involvement in shaping the global presence and future direction of CredShields.