<div><strong>Role : Content Writer&nbsp;<br /> Location : Bengaluru&nbsp;<br /> Company LinkedIn: https://www.linkedin.com/company/smytten/</strong></div> <div>&nbsp;</div> <div>&nbsp;</div> <div><strong>ROLES &amp; RESPONSIBILITY:</strong></div> <div>Strategy Development:</div> <div>* Develop and execute social media strategies aligned with overall marketing objectives and brand identity.</div> <div>* Identify key target audiences and tailor content to effectively engage and resonate with them.</div> <div>* Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.</div> <div>Content Creation and Management:</div> <div>* Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, Linkedin, Pinterest, etc.</div> <div>* Plan and schedule content calendars to ensure consistent and timely posting.</div> <div>Campaign Execution:</div> <div>* Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.</div> <div>* Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.</div> <div>Performance Analysis and Reporting:</div> <div>* Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.</div> <div>* Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.</div> <div>&nbsp;</div> <div>&nbsp;</div> <div><strong>SKILLS &amp; EXPERIENCE:</strong></div> <div>* Bachelor&#39;s degree in Marketing, Communications, Business Administration, or related field.</div> <div>* Proven experience of at least 1 year in social media management, preferably from an e-commerce industry.</div> <div>* Strong understanding of social media platforms, algorithms, and analytics tools.</div> <div>* Excellent written and verbal communication skills.</div> <div>* Creative thinker with a passion for storytelling and visual aesthetics.</div> <div>* Ability to work independently and collaboratively in a fast-paced environment.</div> <div>* Detail-oriented with strong organizational and time management skills.</div> <div>* Familiarity with e-commerce platforms and digital marketing principles is a plus.</div>